What’s the frequency Kenneth. Service Sector Hospitality Marketing post Coronavirus (COVID-19): Opportunities and Challenges in Innovating the 6Ps Rural Tourism.

Crispin  Dale; CHRIS PHELAN; NEIL ROBINSON; Lauren Sinton

What’s the frequency Kenneth. Service Sector Hospitality Marketing post Coronavirus (COVID-19): Opportunities and Challenges in Innovating the 6Ps Rural Tourism.

Crispin Dale
, CHRIS PHELAN
, NEIL ROBINSON
, Lauren Sinton

Business School

University of Wolverhampton

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This case study reviews possible methods that could be employed to facilitate increased customer
demand associated with service sector hospitality provision, centred on the 6Ps marketing model.

Original language	English
Title of host publication	International Case Studies for Hospitality, Tourism and Event Management Students and Trainees
Editors	Elisabeth Ineson, Matthew Hong Tai Yap, Valentin Niţă
Publisher	Editura Technopress
Pages	44-50
Number of pages	7
Volume	13
ISBN (Print)	9786066874915
Publication status	Published - 5 Dec 2022

Keywords

Hospitality
Tourism
Event Management

Access to Document

https://www.lafondation.org/Documents/International%20Case%20Studies%20vol%2013.pdf

Cite this

Dale, C., PHELAN, CHRIS., ROBINSON, NEIL., & Sinton, L. (2022). What’s the frequency Kenneth. Service Sector Hospitality Marketing post Coronavirus (COVID-19): Opportunities and Challenges in Innovating the 6Ps Rural Tourism. In E. Ineson, M. Hong Tai Yap, & V. Niţă (Eds.), International Case Studies for Hospitality, Tourism and Event Management Students and Trainees (Vol. 13, pp. 44-50). Editura Technopress. https://www.lafondation.org/Documents/International%20Case%20Studies%20vol%2013.pdf

Dale, Crispin ; PHELAN, CHRIS ; ROBINSON, NEIL et al. / What’s the frequency Kenneth. Service Sector Hospitality Marketing post Coronavirus (COVID-19): Opportunities and Challenges in Innovating the 6Ps Rural Tourism. International Case Studies for Hospitality, Tourism and Event Management Students and Trainees. editor / Elisabeth Ineson ; Matthew Hong Tai Yap ; Valentin Niţă. Vol. 13 Editura Technopress, 2022. pp. 44-50

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abstract = "This case study reviews possible methods that could be employed to facilitate increased customer demand associated with service sector hospitality provision, centred on the 6Ps marketing model. ",

keywords = "Hospitality, Tourism, Event Management",

author = "Crispin Dale and CHRIS PHELAN and NEIL ROBINSON and Lauren Sinton",

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Dale, C, PHELAN, CHRIS , ROBINSON, NEIL & Sinton, L 2022, What’s the frequency Kenneth. Service Sector Hospitality Marketing post Coronavirus (COVID-19): Opportunities and Challenges in Innovating the 6Ps Rural Tourism. in E Ineson, M Hong Tai Yap & V Niţă (eds), International Case Studies for Hospitality, Tourism and Event Management Students and Trainees. vol. 13, Editura Technopress, pp. 44-50. <https://www.lafondation.org/Documents/International%20Case%20Studies%20vol%2013.pdf>

What’s the frequency Kenneth. Service Sector Hospitality Marketing post Coronavirus (COVID-19): Opportunities and Challenges in Innovating the 6Ps Rural Tourism. / Dale, Crispin ; PHELAN, CHRIS ; ROBINSON, NEIL et al.
International Case Studies for Hospitality, Tourism and Event Management Students and Trainees. ed. / Elisabeth Ineson; Matthew Hong Tai Yap; Valentin Niţă. Vol. 13 Editura Technopress, 2022. p. 44-50.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - What’s the frequency Kenneth. Service Sector Hospitality Marketing post Coronavirus (COVID-19): Opportunities and Challenges in Innovating the 6Ps Rural Tourism.

AU - Dale, Crispin

AU - PHELAN, CHRIS

AU - ROBINSON, NEIL

AU - Sinton, Lauren

PY - 2022/12/5

Y1 - 2022/12/5

N2 - This case study reviews possible methods that could be employed to facilitate increased customer demand associated with service sector hospitality provision, centred on the 6Ps marketing model.

AB - This case study reviews possible methods that could be employed to facilitate increased customer demand associated with service sector hospitality provision, centred on the 6Ps marketing model.

KW - Hospitality

KW - Tourism

KW - Event Management

M3 - Chapter

SN - 9786066874915

VL - 13

SP - 44

EP - 50

BT - International Case Studies for Hospitality, Tourism and Event Management Students and Trainees

A2 - Ineson, Elisabeth

A2 - Hong Tai Yap, Matthew

A2 - Niţă, Valentin

PB - Editura Technopress

ER -

Dale C, PHELAN CHRIS , ROBINSON NEIL, Sinton L. What’s the frequency Kenneth. Service Sector Hospitality Marketing post Coronavirus (COVID-19): Opportunities and Challenges in Innovating the 6Ps Rural Tourism. In Ineson E, Hong Tai Yap M, Niţă V, editors, International Case Studies for Hospitality, Tourism and Event Management Students and Trainees. Vol. 13. Editura Technopress. 2022. p. 44-50

What’s the frequency Kenneth. Service Sector Hospitality Marketing post Coronavirus (COVID-19): Opportunities and Challenges in Innovating the 6Ps Rural Tourism.

Abstract

Keywords

Access to Document

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Cite this