What we know about how the human brain works

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Public service advertising plays an increasingly important and high-profile role in society today.
A significant investment is made by governments and non-profit organizations to persuade people to give up dangerous or unhealthy behaviours, to take up new behaviours, to obey the law or simply to think differently about social issues.
Original languageEnglish
Title of host publicationHow Public Service Advertising Works
EditorsJudie Lannon
Place of PublicationUK
PublisherWorld Advertising Research Center
ISBN (Print)978-1841162072
Publication statusPublished - 2008

Keywords

  • Psychology

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  • Cite this

    BEATTIE, GEOFFREY. (2008). What we know about how the human brain works. In J. Lannon (Ed.), How Public Service Advertising Works World Advertising Research Center. https://www.warc.com/Store/ProductInfo/4655