What we know about how the human brain works

GEOFFREY BEATTIE

What we know about how the human brain works

Psychology

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Public service advertising plays an increasingly important and high-profile role in society today.
A significant investment is made by governments and non-profit organizations to persuade people to give up dangerous or unhealthy behaviours, to take up new behaviours, to obey the law or simply to think differently about social issues.

Original language	English
Title of host publication	How Public Service Advertising Works
Editors	Judie Lannon
Place of Publication	UK
Publisher	World Advertising Research Center
ISBN (Print)	978-1841162072
Publication status	Published - 2008

Keywords

Psychology

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What we know about how the human brain works

Abstract

Keywords

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