Preparations for London 2012 included promises for a sporting legacy across Britain. APS data suggest that, despite a slight spike in 2012, we have not experienced the rise in participation promised. The importance of preparations for legacy were well documented but little research has examined these processes. We examine planning for sporting legacy within a non-Olympic city in England, Birmingham. Thirty-Seven semi-structured interviews were conducted with people delivering sport in Birmingham to provide a figurational analysis of relationships involved. The change in government during the economic recession saw budget cuts and a reduction in sport development personnel. Whilst various organisations struggled financially, others wanted to link to legacy. This increase in groups involved led to confusion and the unintended outcome of ‘initiativitis’. In trying to leverage legacy, a strategic approach to managing potential opportunities with clear communication of opportunities is vital. A belief in inherent inspiration cannot be relied upon.