We Are Colony: Digital VOD Distribution for Independent Film

Philip Drake; Michael Franklin; Deborah Sathe; Sarah Tierney

We Are Colony: Digital VOD Distribution for Independent Film

Philip Drake
, Michael Franklin
, Deborah Sathe
, Sarah Tierney

Research output: Book/Report › Project report

99 Downloads (Pure)

Abstract

Through development and analysis of a slate of film releases on the We Are Colony Video-On-Demand (VOD) platform, alongside contextual qualitative research, this project explores the value of additional materials as part of an innovative, extended digital distribution approach to UK independent film. Project partners, Film London using the We Are Colony platform and researchers from Edge Hill University, wanted to explore how different VOD releases, supported by additional content, can deepen audience engagement, provide filmmakers with a better understanding of their online audience, and demonstrate potential for new digital business models. The research showcases a mix of potential new strategies for audience engagement and rights exploitation, as well as noting current barriers to adoption.

Original language	English
Place of Publication	London
Publisher	Nesta
Publication status	Published - 2015

Keywords

VOD
Film Industry
Digital Engagement
Innovation

Access to Document

We-Are-Colony-Final-Report1.pdfFinal published version, 2.68 MBLicence: CC BY-NC-ND

https://pdfs.semanticscholar.org/0eac/700b1d5203e98c60523ef204f17e78f13c44.pdf

Cite this

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abstract = "Through development and analysis of a slate of film releases on the We Are Colony Video-On-Demand (VOD) platform, alongside contextual qualitative research, this project explores the value of additional materials as part of an innovative, extended digital distribution approach to UK independent film. Project partners, Film London using the We Are Colony platform and researchers from Edge Hill University, wanted to explore how different VOD releases, supported by additional content, can deepen audience engagement, provide filmmakers with a better understanding of their online audience, and demonstrate potential for new digital business models. The research showcases a mix of potential new strategies for audience engagement and rights exploitation, as well as noting current barriers to adoption.",

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AU - Tierney, Sarah

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AB - Through development and analysis of a slate of film releases on the We Are Colony Video-On-Demand (VOD) platform, alongside contextual qualitative research, this project explores the value of additional materials as part of an innovative, extended digital distribution approach to UK independent film. Project partners, Film London using the We Are Colony platform and researchers from Edge Hill University, wanted to explore how different VOD releases, supported by additional content, can deepen audience engagement, provide filmmakers with a better understanding of their online audience, and demonstrate potential for new digital business models. The research showcases a mix of potential new strategies for audience engagement and rights exploitation, as well as noting current barriers to adoption.

KW - VOD

KW - Film Industry

KW - Digital Engagement

KW - Innovation

M3 - Project report

BT - We Are Colony: Digital VOD Distribution for Independent Film

PB - Nesta

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We Are Colony: Digital VOD Distribution for Independent Film

Abstract

Keywords

Access to Document

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