TY - BOOK
T1 - We Are Colony: Digital VOD Distribution for Independent Film
AU - Drake, Philip
AU - Franklin, Michael
AU - Sathe, Deborah
AU - Tierney, Sarah
PY - 2015
Y1 - 2015
N2 - Through development and analysis of a slate of film releases on the We Are
Colony Video-On-Demand (VOD) platform, alongside contextual qualitative
research, this project explores the value of additional materials as part of an
innovative, extended digital distribution approach to UK independent film.
Project partners, Film London using the We Are Colony platform and
researchers from Edge Hill University, wanted to explore how different VOD
releases, supported by additional content, can deepen audience
engagement, provide filmmakers with a better understanding of their online
audience, and demonstrate potential for new digital business models. The
research showcases a mix of potential new strategies for audience
engagement and rights exploitation, as well as noting current barriers to
adoption.
AB - Through development and analysis of a slate of film releases on the We Are
Colony Video-On-Demand (VOD) platform, alongside contextual qualitative
research, this project explores the value of additional materials as part of an
innovative, extended digital distribution approach to UK independent film.
Project partners, Film London using the We Are Colony platform and
researchers from Edge Hill University, wanted to explore how different VOD
releases, supported by additional content, can deepen audience
engagement, provide filmmakers with a better understanding of their online
audience, and demonstrate potential for new digital business models. The
research showcases a mix of potential new strategies for audience
engagement and rights exploitation, as well as noting current barriers to
adoption.
KW - VOD
KW - Film Industry
KW - Digital Engagement
KW - Innovation
M3 - Project report
BT - We Are Colony: Digital VOD Distribution for Independent Film
PB - Nesta
CY - London
ER -