Watching me watching you: Black women in Britain on YouTube

Francesca Sobande

Research output: Contribution to journalArticle (journal)peer-review

20 Citations (Scopus)
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YouTube and video bloggers (vloggers) have been a source of academic interest, yet few studies explore the representation or experiences of Black women on YouTube. The video blogs (vlogs) of Black women yield symbolic digital resources which young Black women may engage with in self-exploratory, self-educating, resistant and collective ways. This article reflects on 21 in-depth interviews with young Black women in Britain, aged 19-33 years old. It addresses how their engagement with Black women’s vlogs intersects with identity and ideological work, including participation in Black digital diasporic dynamics. Influenced by research about Black women and media culture, resistant YouTube activity, as well as race and everyday uses of celebrity, this article explores the YouTube usage of young Black women in Britain, whilst reflecting on what this reveals about their lives in the early 21st century.
Original languageEnglish
Pages (from-to)655-671
JournalEuropean Journal of Cultural Studies
Issue number6
Early online date20 Nov 2017
Publication statusE-pub ahead of print - 20 Nov 2017


  • Black
  • diaspora
  • digital
  • YouTube
  • race
  • reflexivity
  • media
  • vloggers
  • identity
  • intersectionality.


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