Value, values, symbols and outcomes

Christine Domegan; Michaela Haase; Kim Harris; Willem-Jan van den Heuvel; Carol Kelleher; Paul P. Maglio; Timo Meynhardt; Andrea Ordanini; Lisa Penaloza

doi:10.1177/1470593111429515

Value, values, symbols and outcomes

Christine Domegan, Michaela Haase, Kim Harris, Willem-Jan van den Heuvel, Carol Kelleher, Paul P. Maglio, Timo Meynhardt, Andrea Ordanini, Lisa Penaloza

Business School

Research output: Contribution to journal › Editorial (journal)

10 Citations (Scopus)

Abstract

This essay provides an overview of the contemporary academic discourse and challenges regarding the role of values and valuations in service. Situating service within the larger socio-economic networks brings to the fore the plurality of values and the recognition that value creation is (both) a social and market activity. This raises important questions regarding the role of symbols, the nature of outcomes and the processes of valuing as they come together in markets, in organizations and in other social domains. The essay then prioritizes a number of interdisciplinary research opportunities that relate market exchange to social exchange, emphasize the collaborative nature of value creation among particular agents, and examine the impacts of such value co-creation across specific market, social and environmental domains.

Original language	English
Pages (from-to)	207-211
Journal	Marketing Theory
Volume	12
Issue number	2
Early online date	3 Apr 2012
DOIs	https://doi.org/10.1177/1470593111429515
Publication status	Published - 30 Jun 2012

Keywords

marketing
market exchange
social exchange

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AU - Domegan, Christine

AU - Haase, Michaela

AU - Harris, Kim

AU - van den Heuvel, Willem-Jan

AU - Kelleher, Carol

AU - Maglio, Paul P.

AU - Meynhardt, Timo

AU - Ordanini, Andrea

AU - Penaloza, Lisa

PY - 2012/6/30

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N2 - This essay provides an overview of the contemporary academic discourse and challenges regarding the role of values and valuations in service. Situating service within the larger socio-economic networks brings to the fore the plurality of values and the recognition that value creation is (both) a social and market activity. This raises important questions regarding the role of symbols, the nature of outcomes and the processes of valuing as they come together in markets, in organizations and in other social domains. The essay then prioritizes a number of interdisciplinary research opportunities that relate market exchange to social exchange, emphasize the collaborative nature of value creation among particular agents, and examine the impacts of such value co-creation across specific market, social and environmental domains.

AB - This essay provides an overview of the contemporary academic discourse and challenges regarding the role of values and valuations in service. Situating service within the larger socio-economic networks brings to the fore the plurality of values and the recognition that value creation is (both) a social and market activity. This raises important questions regarding the role of symbols, the nature of outcomes and the processes of valuing as they come together in markets, in organizations and in other social domains. The essay then prioritizes a number of interdisciplinary research opportunities that relate market exchange to social exchange, emphasize the collaborative nature of value creation among particular agents, and examine the impacts of such value co-creation across specific market, social and environmental domains.

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KW - market exchange

KW - social exchange

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DO - 10.1177/1470593111429515

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SN - 1470-5931

VL - 12

SP - 207

EP - 211

JO - Marketing Theory

JF - Marketing Theory

IS - 2

ER -

Value, values, symbols and outcomes

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Keywords

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