Twitter analysis for business intelligence

Tariq Soussan, Marcello Trovati*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)peer-review

Abstract

The evolvement of social media has made it an important and valuable part of people’s daily life all over the world. Many businesses use social media in different ways that benefit their business, such as to advertise their products and services, and as a way of strengthening relationships. Institutes utilize social media to promote programs and courses to current and prospective students, to advertise important events such as career fairs and to interact with various institute members to provide them with up to date news and information regarding their wellbeing, health, security, comfort and satisfaction. Throughout this work, web mining and opinion mining will be applied to a general business Twitter account to explore the developing themes of discussions amongst businesses’ online communities. The account will be analysed through text mining, social network analysis and sentiment analysis. It is important to monitor what topics and words are trending in high volume on specific online twitter communities as the objective is to try to conclude the sentiments of the posts posted on the Twitter account.

Original languageEnglish
Title of host publicationAdvances in Intelligent Networking and Collaborative Systems - The 11th International Conference on Intelligent Networking and Collaborative Systems, INCoS 2019
EditorsLeonard Barolli, Hiroaki Nishino, Hiroyoshi Miwa
PublisherSpringer Verlag
Pages473-480
Number of pages8
ISBN (Print)9783030290344
DOIs
Publication statusPublished - 2020
Event11th International Conference on Intelligent Networking and Collaborative Systems, INCoS 2019 - Oita, Japan
Duration: 5 Sep 20197 Sep 2019

Publication series

NameAdvances in Intelligent Systems and Computing
Volume1035
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

Conference11th International Conference on Intelligent Networking and Collaborative Systems, INCoS 2019
CountryJapan
CityOita
Period5/09/197/09/19

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