Focusing on the3million – a major organization that was formed after the 2016 Brexit Referendum to represent EU citizens in the UK, this article explores the role of online communication via e-newsletters in supporting civic actors’ lobbying and mobilisation strategies at local, national and international levels. Apart from multi-scalar dimensions of this civic organization’s work, we identify different strategies of impact. These are inter-linked and performed in a non-linear fashion and include: emotionalizing; politicising; channelling; contesting. The findings elaborate on the way multinational diaspora formation and mobilisation in the 21st century should be conceptualised, and their importance for stakeholder empowerment. We argue that contextual factors – both in terms of the socio-political capital of the people engaged in mobilisation and the features and dynamics of opportunity structures in a particular country and historical moment, are important in understanding why civic actors emerge, how they mobilise and the way their status and focus of their work transforms over time. The article significantly contributes to research studying the use of digital communications and especially e-newsletters and e-mails by non-state actors for mobilising and lobbying purposes.
- civic actors
- EU Diaspora
- Migration Working Group - North West