Abstract
This study examines the effects of diversification strategy and board size on firm performance as well as the moderating effect of board size on the relationship between diversification strategy and firm performance in the Chinese tourism industry from 2008 to 2015. The results show that related diversification positively influenced Chinese tourism firm performance, and unrelated diversification negatively influenced it. Board size was found to negatively moderate the relationship between related diversification and firm performance and to positively moderate the relationship between unrelated diversification and firm performance. In addition, the results imply that small boards are beneficial to Chinese tourism firms when both related and unrelated diversification strategies are implemented.
| Original language | English |
|---|---|
| Pages (from-to) | 1084-1104 |
| Number of pages | 21 |
| Journal | Tourism Economics |
| Volume | 25 |
| Issue number | 7 |
| Early online date | 14 Jan 2019 |
| DOIs | |
| Publication status | Published - 1 Nov 2019 |
| Externally published | Yes |
Keywords
- board size
- diversification
- firm performance
- relatedness
- tourism