@inbook{905813faeb0745b19ad1249a3943e6d3,
title = "The Ghost in the Museum Website: Investigating the General Public{\textquoteright}s Interactions with Museum Websites",
abstract = "Museums are increasing access to their collections via web-based interfaces, but are seeing high numbers of users looking at only one or two pages within 10 s and then leaving. To decrease this rate, a better understanding of the type of user who visits a museum web-site is required. Existing models for museum web-site users tend to focus on a small number of groups or provide little detail in their definitions of the groups. This paper presents the results of a large scale museum user survey in which data on a wide range of user characteristics was collected to provide well founded definitions for the user group{\textquoteright}s motivations, tasks, engagement, and domain knowledge. The results highlight that the general public and non-professional users make up the majority of users and allow us to clearly define these two groups. ",
keywords = "Digital cultural heritage, Museum web-site, Users, Survey",
author = "David Walsh and Mark Hall and Paul Clough and Jonathan Foster",
year = "2017",
month = sep,
day = "2",
doi = "10.1007/978-3-319-67008-9_34",
language = "English",
isbn = "978-3-319-67007-2",
series = "Lecture Notes in Computer Science",
publisher = "Springer",
number = "1",
booktitle = "Research and Advanced Technology for Digital Libraries",
edition = "1",
}