The ghost in the museum website: investigating the general public's interactions with museum websites.

David Walsh, Mark Hall, P.D. Clough, J Foster

Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)peer-review

6 Citations (Scopus)
126 Downloads (Pure)


Museums are increasing access to their collections via web-based interfaces, but are seeing high numbers of users looking at only one or two pages within 10 seconds and then leaving. To decrease this rate, a better understanding of the type of user who visits a museum website is required. Existing models for museum website users tend to focus on a small number of groups or provide little detail in their de nitions of the groups. This paper presents the results of a large scale museum user survey in which data on a wide range of user characteristics was collected to provide well founded de nitions for the user group's motivations, tasks, engagement, and domain knowledge. The results highlight that the general public and non-professional users make up the majority of users and allow us to clearly de fine these two groups.
Original languageEnglish
Title of host publicationNot Known
Publication statusE-pub ahead of print - 2 Sept 2017
EventTheory and Practice of Digital Libraries - Thessaloniki, Greece
Duration: 18 Sept 201721 Sept 2017


ConferenceTheory and Practice of Digital Libraries


  • Digital cultural heritage
  • museum website
  • users
  • survey


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  • Analysis of Transaction Logs from National Museums Liverpool

    WALSH, D., Clough, P., Hopfgartner, F., Foster, J., Kontonatsios, G. & Hall, M., 10 Sept 2019, p. 84-98. 14 p.

    Research output: Contribution to conferencePaperpeer-review

    Open Access

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