The ghost in the museum website: investigating the general public's interactions with museum websites.

David Walsh, Mark Hall, P.D. Clough, J Foster

Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)

3 Citations (Scopus)
13 Downloads (Pure)

Abstract

Museums are increasing access to their collections via web-based interfaces, but are seeing high numbers of users looking at only one or two pages within 10 seconds and then leaving. To decrease this rate, a better understanding of the type of user who visits a museum website is required. Existing models for museum website users tend to focus on a small number of groups or provide little detail in their de nitions of the groups. This paper presents the results of a large scale museum user survey in which data on a wide range of user characteristics was collected to provide well founded de nitions for the user group's motivations, tasks, engagement, and domain knowledge. The results highlight that the general public and non-professional users make up the majority of users and allow us to clearly de fine these two groups.
Original languageEnglish
Title of host publicationNot Known
Pages434-445
DOIs
Publication statusE-pub ahead of print - 2 Sep 2017
EventTheory and Practice of Digital Libraries - Thessaloniki, Greece
Duration: 18 Sep 201721 Sep 2017

Conference

ConferenceTheory and Practice of Digital Libraries
CountryGreece
CityThessaloniki
Period18/09/1721/09/17

Fingerprint

Museums
Websites

Keywords

  • Digital cultural heritage
  • museum website
  • users
  • survey

Cite this

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title = "The ghost in the museum website: investigating the general public's interactions with museum websites.",
abstract = "Museums are increasing access to their collections via web-based interfaces, but are seeing high numbers of users looking at only one or two pages within 10 seconds and then leaving. To decrease this rate, a better understanding of the type of user who visits a museum website is required. Existing models for museum website users tend to focus on a small number of groups or provide little detail in their de nitions of the groups. This paper presents the results of a large scale museum user survey in which data on a wide range of user characteristics was collected to provide well founded de nitions for the user group's motivations, tasks, engagement, and domain knowledge. The results highlight that the general public and non-professional users make up the majority of users and allow us to clearly de fine these two groups.",
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note = "LNCS 10450",
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doi = "https://doi.org/10.1007/978-3-319-67008-9_34",
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Walsh, D, Hall, M, Clough, PD & Foster, J 2017, The ghost in the museum website: investigating the general public's interactions with museum websites. in Not Known. pp. 434-445, Theory and Practice of Digital Libraries, Thessaloniki, Greece, 18/09/17. https://doi.org/10.1007/978-3-319-67008-9_34

The ghost in the museum website: investigating the general public's interactions with museum websites. / Walsh, David; Hall, Mark; Clough, P.D.; Foster, J.

Not Known. 2017. p. 434-445.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)

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T1 - The ghost in the museum website: investigating the general public's interactions with museum websites.

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N2 - Museums are increasing access to their collections via web-based interfaces, but are seeing high numbers of users looking at only one or two pages within 10 seconds and then leaving. To decrease this rate, a better understanding of the type of user who visits a museum website is required. Existing models for museum website users tend to focus on a small number of groups or provide little detail in their de nitions of the groups. This paper presents the results of a large scale museum user survey in which data on a wide range of user characteristics was collected to provide well founded de nitions for the user group's motivations, tasks, engagement, and domain knowledge. The results highlight that the general public and non-professional users make up the majority of users and allow us to clearly de fine these two groups.

AB - Museums are increasing access to their collections via web-based interfaces, but are seeing high numbers of users looking at only one or two pages within 10 seconds and then leaving. To decrease this rate, a better understanding of the type of user who visits a museum website is required. Existing models for museum website users tend to focus on a small number of groups or provide little detail in their de nitions of the groups. This paper presents the results of a large scale museum user survey in which data on a wide range of user characteristics was collected to provide well founded de nitions for the user group's motivations, tasks, engagement, and domain knowledge. The results highlight that the general public and non-professional users make up the majority of users and allow us to clearly de fine these two groups.

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