The Ethical Masquerade: (Un)masking mechanisms of power behind 'ethical' meat.

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)


The notion of ethical food is now part of everyday discourse, representing more
socially and environmentally responsible ways of sourcing and producing all
kinds of food products, and, most importantly, of labelling these products to
communicate their ethical credentials to potential consumers. These ethical
credentials extend to the continued, albeit ‘better’, use of animals for food, and
it is this conception of ethical that I critique in this chapter.
Original languageEnglish
Title of host publicationAlternative Food Politics
Subtitle of host publicationFrom the Margins to the Mainstream
Number of pages22
ISBN (Electronic)9780203733080
ISBN (Print)9781138300804
Publication statusPublished - 13 Dec 2018
Externally publishedYes


  • Food Politics
  • Ethical consumption
  • Animals
  • Critical Animal Studies
  • Meat consumption
  • Foucault
  • Discourse
  • Media
  • Critical posthumanism


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