The effects of supply chain management (SCM) activities and their impact upon festival management and the customer experience

W. Gerard Ryan, Stephen Kelly

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

As the number of festivals and the need to provide more satisfying customer experiences continue to grow, the challenges faced by festival managers have become more complicated than ever. The demand to reduce costs and deal with the increasingly complex health & safety, technological, sustainability and regulatory landscape, means the relationship between festival managers and festival suppliers has never been more important. The successful management of festivals means they are becoming progressively more reliant on their inter-organisational partners to sustain and improve their on-going operational activity. There has been a shift from organisations acting more in isolation to competitive practices that actively involve all the organisations who provide goods and services in a particular supply chain (Christopher, 2016). Supply Chain Management provides a new dimension to earlier models of competition, as collective co-operation can lead to the provision of superior value to customers. This chapter will offer insights into how the effective and efficient management of SCM carries additional benefits to festival delivery.
Original languageEnglish
Title of host publicationPower, Construction and Meaning in Festivals
EditorsAllan Jepson, Alan Clarke
Place of PublicationAbingdon
PublisherRoutledge
Pages109-128
Number of pages234
ISBN (Print)978-1138063228
Publication statusPublished - 13 Nov 2017

Keywords

  • Festivals
  • Supply Chain
  • Supply Chain Management

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    STEPHEN KELLY

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