The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour

Sahar Karimi, K. Nadia Papamichail, Christopher P. Hollanda

Research output: Contribution to journalArticle (journal)peer-review

129 Citations (Scopus)
1424 Downloads (Pure)

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Social Sciences

Neuroscience

Psychology

Economics, Econometrics and Finance