The effect of Pictorial Content on Attention Levels and Alcohol-Related Beliefs: An Eye-Tracking Study

Rebecca Monk; Josie Westwood; Derek Heim; Adam Qureshi

doi:10.1111/jasp.12432

The effect of Pictorial Content on Attention Levels and Alcohol-Related Beliefs: An Eye-Tracking Study

Rebecca Monk, Josie Westwood, Derek Heim, Adam Qureshi

Psychology

Research output: Contribution to journal › Article (journal) › peer-review

13 Citations (Scopus)

56 Downloads (Pure)

Abstract

Aim: To examine attention levels to different types of alcohol warning labels.Method:22 participants viewed neutral or graphic warning messages whilst dwell times for text and image components of messages were assessed. Pre and post exposure outcome expectancies were assessed in order to compute change scores. Results:Dwell times were significantly higher for the image, as opposed to the text, components of warnings, irrespective of image type. Participants whose expectancies increased after exposure to the warnings spent longer looking at the image than did those whose positive expectancies remained static or decreased Conclusions:Images in alcohol warnings appear beneficial for drawing attention, although findings may suggest that this is also associated with heightened positive alcohol-related beliefs. Implications for health intervention are discussed and future research in this area is recommended.

Original language	English
Pages (from-to)	158-164
Journal	Journal of Applied Social Psychology
Volume	47
Issue number	3
Early online date	27 Mar 2017
DOIs	https://doi.org/10.1111/jasp.12432
Publication status	E-pub ahead of print - 27 Mar 2017

Access to Document

10.1111/jasp.12432

Monk, Westwood, Heim and Qureshi.published.docxAccepted author manuscript, 142 KBLicence: CC BY-NC-ND

http://onlinelibrary.wiley.com/doi/10.1111/jasp.12432/abstract

Cite this

@article{119fa6e4c528465b8b7885ecbabccb19,

title = "The effect of Pictorial Content on Attention Levels and Alcohol-Related Beliefs: An Eye-Tracking Study",

abstract = "Aim: To examine attention levels to different types of alcohol warning labels.Method:22 participants viewed neutral or graphic warning messages whilst dwell times for text and image components of messages were assessed. Pre and post exposure outcome expectancies were assessed in order to compute change scores. Results:Dwell times were significantly higher for the image, as opposed to the text, components of warnings, irrespective of image type. Participants whose expectancies increased after exposure to the warnings spent longer looking at the image than did those whose positive expectancies remained static or decreased Conclusions:Images in alcohol warnings appear beneficial for drawing attention, although findings may suggest that this is also associated with heightened positive alcohol-related beliefs. Implications for health intervention are discussed and future research in this area is recommended.",

author = "Rebecca Monk and Josie Westwood and Derek Heim and Adam Qureshi",

year = "2017",

month = mar,

day = "27",

doi = "10.1111/jasp.12432",

language = "English",

volume = "47",

pages = "158--164",

journal = "Journal of Applied Social Psychology",

issn = "0021-9029",

publisher = "Wiley",

number = "3",

}

TY - JOUR

T1 - The effect of Pictorial Content on Attention Levels and Alcohol-Related Beliefs: An Eye-Tracking Study

AU - Monk, Rebecca

AU - Westwood, Josie

AU - Heim, Derek

AU - Qureshi, Adam

PY - 2017/3/27

Y1 - 2017/3/27

N2 - Aim: To examine attention levels to different types of alcohol warning labels.Method:22 participants viewed neutral or graphic warning messages whilst dwell times for text and image components of messages were assessed. Pre and post exposure outcome expectancies were assessed in order to compute change scores. Results:Dwell times were significantly higher for the image, as opposed to the text, components of warnings, irrespective of image type. Participants whose expectancies increased after exposure to the warnings spent longer looking at the image than did those whose positive expectancies remained static or decreased Conclusions:Images in alcohol warnings appear beneficial for drawing attention, although findings may suggest that this is also associated with heightened positive alcohol-related beliefs. Implications for health intervention are discussed and future research in this area is recommended.

AB - Aim: To examine attention levels to different types of alcohol warning labels.Method:22 participants viewed neutral or graphic warning messages whilst dwell times for text and image components of messages were assessed. Pre and post exposure outcome expectancies were assessed in order to compute change scores. Results:Dwell times were significantly higher for the image, as opposed to the text, components of warnings, irrespective of image type. Participants whose expectancies increased after exposure to the warnings spent longer looking at the image than did those whose positive expectancies remained static or decreased Conclusions:Images in alcohol warnings appear beneficial for drawing attention, although findings may suggest that this is also associated with heightened positive alcohol-related beliefs. Implications for health intervention are discussed and future research in this area is recommended.

UR - http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1559-1816

U2 - 10.1111/jasp.12432

DO - 10.1111/jasp.12432

M3 - Article (journal)

SN - 0021-9029

VL - 47

SP - 158

EP - 164

JO - Journal of Applied Social Psychology

JF - Journal of Applied Social Psychology

IS - 3

ER -

The effect of Pictorial Content on Attention Levels and Alcohol-Related Beliefs: An Eye-Tracking Study

Abstract

Access to Document

Other files and links

Fingerprint

Cite this