Abstract
The purpose of this exploratory study is to
highlight perceptions of 3 Botanic Gardens
across the UK as visitor attractions; in
order to develop a model for managers to
use for understanding and developing
place making of Botanic Gardens. The
study serves to inform and develop
marketing and operational management
outputs. Analysis of 586 online reviews,
comments and perceptions from 2007 to
2017 follows qualitative methodology
techniques utilising a combination of
manual and automatic text analysis. On
the whole there are positive sentiments
toward the BGs. Greater volume of
reviews were highlighted across 2 of the
BGs with the other needing to develop
communications and online resources and
presence. Key findings revealed the need
for these 3 BGs to strengthen public
perception of their importance and value.
These insights, although focused on BGs
can be applied to a range of gazes across
other visitor attractions, places and
spaces.
| Original language | English |
|---|---|
| Title of host publication | Institute of Place Management (2017) Proceedings of the 4th Corfu Symposium on Managing & Marketing Places., 24-27 April, Corfu, Manchester: IPM, pp. 144-149 |
| Pages | 144-149 |
| Publication status | Published - 28 Apr 2017 |
| Event | Institute of Place Management: Corfu Symposium on Managing & Marketing Places - Mon Repos Palace Art Hotel, Corfu, Greece Duration: 24 Apr 2017 → 27 Apr 2017 |
Conference
| Conference | Institute of Place Management: Corfu Symposium on Managing & Marketing Places |
|---|---|
| Country/Territory | Greece |
| City | Corfu |
| Period | 24/04/17 → 27/04/17 |
Keywords
- Botanic Gardens
- Cultural heritage
- Onlinereviews
- Tourism gaze and representation
- Visitor attraction development andmanagement.