The botanic garden tourism gaze:
perceptions & (re)presentations

Nick Catahan; Helen Woodruffe-Burton

The botanic garden tourism gaze: perceptions & (re)presentations

Nick Catahan, Helen Woodruffe-Burton

Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding (ISBN) › peer-review

373 Downloads (Pure)

Abstract

The purpose of this exploratory study is to highlight perceptions of 3 Botanic Gardens across the UK as visitor attractions; in order to develop a model for managers to use for understanding and developing place making of Botanic Gardens. The study serves to inform and develop marketing and operational management outputs. Analysis of 586 online reviews, comments and perceptions from 2007 to 2017 follows qualitative methodology techniques utilising a combination of manual and automatic text analysis. On the whole there are positive sentiments toward the BGs. Greater volume of reviews were highlighted across 2 of the BGs with the other needing to develop communications and online resources and presence. Key findings revealed the need for these 3 BGs to strengthen public perception of their importance and value. These insights, although focused on BGs can be applied to a range of gazes across other visitor attractions, places and spaces.

Original language	English
Title of host publication	Institute of Place Management (2017) Proceedings of the 4th Corfu Symposium on Managing & Marketing Places., 24-27 April, Corfu, Manchester: IPM, pp. 144-149
Pages	144-149
Publication status	Published - 28 Apr 2017
Event	Institute of Place Management: Corfu Symposium on Managing & Marketing Places - Mon Repos Palace Art Hotel, Corfu, Greece Duration: 24 Apr 2017 → 27 Apr 2017

Conference

Conference	Institute of Place Management: Corfu Symposium on Managing & Marketing Places
Country/Territory	Greece
City	Corfu
Period	24/04/17 → 27/04/17

Keywords

Botanic Gardens
Cultural heritage
Onlinereviews
Tourism gaze and representation
Visitor attraction development andmanagement.

Access to Document

Nick Catahan's final version abstract-The botanic garden tourism gaze, perceptions and (re)presentations.pdfAccepted author manuscript, 231 KBLicence: CC BY-NC-ND
Abstract - Catahan, N. & Woodruffe-Burton, H. (2017) The botanic garden tourism gaze perceptions & (re)presentations.pdfFinal published version, 89.6 KBLicence: CC BY-NC-ND

http://corfusymposium.com/wp-content/uploads/2017-Proceedings.pdf

Cite this

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title = "The botanic garden tourism gaze: perceptions & (re)presentations",

abstract = "The purpose of this exploratory study is to highlight perceptions of 3 Botanic Gardens across the UK as visitor attractions; in order to develop a model for managers to use for understanding and developing place making of Botanic Gardens. The study serves to inform and develop marketing and operational management outputs. Analysis of 586 online reviews, comments and perceptions from 2007 to 2017 follows qualitative methodology techniques utilising a combination of manual and automatic text analysis. On the whole there are positive sentiments toward the BGs. Greater volume of reviews were highlighted across 2 of the BGs with the other needing to develop communications and online resources and presence. Key findings revealed the need for these 3 BGs to strengthen public perception of their importance and value. These insights, although focused on BGs can be applied to a range of gazes across other visitor attractions, places and spaces.",

keywords = "Botanic Gardens, Cultural heritage, Onlinereviews, Tourism gaze and representation, Visitor attraction development andmanagement.",

author = "Nick Catahan and Helen Woodruffe-Burton",

note = "Proceedings of the 4th Corfu Symposium on Managing & Marketing Places.; Institute of Place Management: Corfu Symposium on Managing & Marketing Places ; Conference date: 24-04-2017 Through 27-04-2017",

year = "2017",

month = apr,

day = "28",

language = "English",

pages = "144--149",

booktitle = "Institute of Place Management (2017) Proceedings of the 4th Corfu Symposium on Managing & Marketing Places., 24-27 April, Corfu, Manchester: IPM, pp. 144-149",

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Catahan, N & Woodruffe-Burton, H 2017, The botanic garden tourism gaze: perceptions & (re)presentations. in Institute of Place Management (2017) Proceedings of the 4th Corfu Symposium on Managing & Marketing Places., 24-27 April, Corfu, Manchester: IPM, pp. 144-149. pp. 144-149, Institute of Place Management: Corfu Symposium on Managing & Marketing Places, Corfu, Greece, 24/04/17. <http://corfusymposium.com/wp-content/uploads/2017-Proceedings.pdf>

The botanic garden tourism gaze: perceptions & (re)presentations. / Catahan, Nick ; Woodruffe-Burton, Helen.
Institute of Place Management (2017) Proceedings of the 4th Corfu Symposium on Managing & Marketing Places., 24-27 April, Corfu, Manchester: IPM, pp. 144-149. 2017. p. 144-149.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding (ISBN) › peer-review

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KW - Cultural heritage

KW - Onlinereviews

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KW - Visitor attraction development andmanagement.

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M3 - Conference proceeding (ISBN)

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T2 - Institute of Place Management: Corfu Symposium on Managing & Marketing Places

Y2 - 24 April 2017 through 27 April 2017

ER -

The botanic garden tourism gaze: perceptions & (re)presentations

Abstract

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Transformative Impacts on Transformers: Volunteers in Botanic Gardens

Life-saving transformative service of garden volunteering

Place and Service Marketing, Management & Development of Botanic Gardens & Arboreta

Cite this

The botanic garden tourism gaze: perceptions & (re)presentations

Abstract

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Research output

Transformative Impacts on Transformers: Volunteers in Botanic Gardens

Life-saving transformative service of garden volunteering

Projects

Place and Service Marketing, Management & Development of Botanic Gardens & Arboreta

Cite this