The purpose of this exploratory study is to highlight perceptions of 3 Botanic Gardens across the UK as visitor attractions; in order to develop a model for managers to use for understanding and developing place making of Botanic Gardens. The study serves to inform and develop marketing and operational management outputs. Analysis of 586 online reviews, comments and perceptions from 2007 to 2017 follows qualitative methodology techniques utilising a combination of manual and automatic text analysis. On the whole there are positive sentiments toward the BGs. Greater volume of reviews were highlighted across 2 of the BGs with the other needing to develop communications and online resources and presence. Key findings revealed the need for these 3 BGs to strengthen public perception of their importance and value. These insights, although focused on BGs can be applied to a range of gazes across other visitor attractions, places and spaces.
|Title of host publication||Institute of Place Management (2017) Proceedings of the 4th Corfu Symposium on Managing & Marketing Places., 24-27 April, Corfu, Manchester: IPM, pp. 144-149|
|Publication status||Published - 28 Apr 2017|
|Event||Institute of Place Management: Corfu Symposium on Managing & Marketing Places - Mon Repos Palace Art Hotel, Corfu, Greece|
Duration: 24 Apr 2017 → 27 Apr 2017
|Conference||Institute of Place Management: Corfu Symposium on Managing & Marketing Places|
|Period||24/04/17 → 27/04/17|
- Botanic Gardens
- Cultural heritage
- Tourism gaze and representation
- Visitor attraction development andmanagement.