TY - GEN
T1 - Strategically Managing Sustainable and Innovative Business Development in Uncertain Times: An Exploratory Study of Botanic Gardens.
AU - Catahan, Nick
AU - Woodruffe-Burton, Helen
N1 - AM2017 Conference Proceedings
Academy of Marketing Annual Conference Proceedings 2017. Freedom Through Marketing: Looking Back, Going Forward.
PY - 2017/7/20
Y1 - 2017/7/20
N2 - The purpose of this study is to explore the provision, experiences and perceptions of 3 similar Botanic Gardens (BGs) across the UK; to explore and inform their heritage marketing and management efforts. Botanic Gardens (BGs) are faced with a range of challenges regarding sustainability and innovation due to funding cuts, changing roles and the need for strategic management approaches. Online resources directly linked to these 3 BGs (company websites, Trip Advisor, Facebook and Twitter), and transcripts of free-flowing discussion with stakeholders (representatives of international and UK national BGs; staff and volunteers of these 3 BGs) form the data sources. Content analysis of such data sources follows qualitative methodology techniques utilising a combination of manual and automatic text analysis; to highlight strengths and areas for development. It is hoped that this study will extend across the broader BG industry at both a national and international level, and contribute to sustainable heritage tourism and visitor attractions management paradigms.
AB - The purpose of this study is to explore the provision, experiences and perceptions of 3 similar Botanic Gardens (BGs) across the UK; to explore and inform their heritage marketing and management efforts. Botanic Gardens (BGs) are faced with a range of challenges regarding sustainability and innovation due to funding cuts, changing roles and the need for strategic management approaches. Online resources directly linked to these 3 BGs (company websites, Trip Advisor, Facebook and Twitter), and transcripts of free-flowing discussion with stakeholders (representatives of international and UK national BGs; staff and volunteers of these 3 BGs) form the data sources. Content analysis of such data sources follows qualitative methodology techniques utilising a combination of manual and automatic text analysis; to highlight strengths and areas for development. It is hoped that this study will extend across the broader BG industry at both a national and international level, and contribute to sustainable heritage tourism and visitor attractions management paradigms.
UR - https://www.academyofmarketing.org/conference/
M3 - Conference proceeding (ISBN)
SN - 978-1-5272-1271-8
BT - The 50th Academy of Marketing Conference, Freedom Through Marketing: Looking Back, Going Forward., 3-6 July 2017, Hull University Business School, ISBN 978-1-5272-1271-8, p. 62
T2 - Academy of Marketing Conference
Y2 - 3 July 2017 through 6 July 2017
ER -