Strategically Managing Sustainable and Innovative Business Development in Uncertain Times: An Exploratory Study of Botanic Gardens.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)peer-review

117 Downloads (Pure)

Abstract

The purpose of this study is to explore the provision, experiences and perceptions of 3 similar Botanic Gardens (BGs) across the UK; to explore and inform their heritage marketing and management efforts. Botanic Gardens (BGs) are faced with a range of challenges regarding sustainability and innovation due to funding cuts, changing roles and the need for strategic management approaches. Online resources directly linked to these 3 BGs (company websites, Trip Advisor, Facebook and Twitter), and transcripts of free-flowing discussion with stakeholders (representatives of international and UK national BGs; staff and volunteers of these 3 BGs) form the data sources. Content analysis of such data sources follows qualitative methodology techniques utilising a combination of manual and automatic text analysis; to highlight strengths and areas for development. It is hoped that this study will extend across the broader BG industry at both a national and international level, and contribute to sustainable heritage tourism and visitor attractions management paradigms.
Original languageEnglish
Title of host publicationThe 50th Academy of Marketing Conference, Freedom Through Marketing: Looking Back, Going Forward., 3-6 July 2017, Hull University Business School, ISBN 978-1-5272-1271-8, p. 62
Publication statusPublished - 20 Jul 2017
EventAcademy of Marketing Conference - University of Hull Business School, Hull, United Kingdom
Duration: 3 Jul 20176 Jul 2017

Conference

ConferenceAcademy of Marketing Conference
Country/TerritoryUnited Kingdom
CityHull
Period3/07/176/07/17

Fingerprint

Dive into the research topics of 'Strategically Managing Sustainable and Innovative Business Development in Uncertain Times: An Exploratory Study of Botanic Gardens.'. Together they form a unique fingerprint.
  • Transformative Impacts on Transformers: Volunteers in Botanic Gardens

    CATAHAN, NICHOLAS. & CASSIDY, KIM., 26 Jun 2023, QUIS 18 THE 18TH INTERNATIONAL RESEARCH SYMPOSIUM ON SERVICE EXCELLENCE IN MANAGEMENT (QUIS18): RE-IMAGINING SERVICE TO ENHANCE HUMAN LIFE AND SOCIETY. Hu, K. & Park, J. S. (eds.). 1 ed. VinUniversity, Hanoi, Việt Nam: VinUniversity, Vol. 18. p. 262-269 8 p. 39. 8034

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)peer-review

    Open Access
    File
  • Life-saving transformative service of garden volunteering

    CATAHAN, NICHOLAS., 11 Jul 2022, AM2022 Marketing: The Fabric of Life: Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life, University of Huddersfield., 5-7 July 2022. Roper, S. & McCamley, C. (eds.). Huddersfield, UK: University of Huddersfield Press

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)peer-review

    Open Access
    File

Cite this