Abstract
The Business and Culture of Sports provides global perspectives on such topics as the sustainable design of sports stadiums, the use of social media and advertising in sports marketing, the economic impact on cities hosting mega events, sports governance models, the Olympic and Paralympic Games, coaching and player development, gender representation in sports, sports violence and injury, and many others. Though aimed primarily at undergraduate students, this set is also a valuable resource for high school students as well as a general audience interested in the expanding world of sports studies.
| Original language | English |
|---|---|
| Title of host publication | The Business and Culture of Sports: Society, Politics, Economy, Environment |
| Publisher | Gale |
| Chapter | 9 |
| Pages | 129-144 |
| ISBN (Print) | 9780028664989 |
| Publication status | Published - 31 May 2019 |
Keywords
- Mental wellbeing
- Psychological disorders
- Recreational athletes
- Sport
