Selling the Fantastic: The Marketing and Merchandising of the British Fairytale Film in the 1980s

Research output: Contribution to journalArticle

43 Citations (Scopus)
Original languageEnglish
Pages (from-to)256-274
JournalJournal of British Cinema and Television
Volume2
Issue number2
DOIs
Publication statusPublished - 2005

Cite this

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title = "Selling the Fantastic: The Marketing and Merchandising of the British Fairytale Film in the 1980s",
author = "A. Wright",
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doi = "10.3366/JBCTV.2005.2.2.256",
language = "English",
volume = "2",
pages = "256--274",
journal = "Journal of British Cinema and Television",
issn = "1743-4521",
publisher = "Edinburgh University Press",
number = "2",

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AU - Wright, A.

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DO - 10.3366/JBCTV.2005.2.2.256

M3 - Article

VL - 2

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