Selling the Fantastic: The Marketing and Merchandising of the British Fairytale Film in the 1980s

Research output: Contribution to journal › Article (journal) › peer-review

Original language	English
Pages (from-to)	256-274
Journal	Journal of British Cinema and Television
Volume	2
Issue number	2
DOIs	https://doi.org/10.3366/JBCTV.2005.2.2.256
Publication status	Published - 2005

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title = "Selling the Fantastic: The Marketing and Merchandising of the British Fairytale Film in the 1980s",

author = "A. Wright",

year = "2005",

doi = "10.3366/JBCTV.2005.2.2.256",

language = "English",

volume = "2",

pages = "256--274",

journal = "Journal of British Cinema and Television",

issn = "1743-4521",

publisher = "Edinburgh University Press",

number = "2",

}

TY - JOUR

T1 - Selling the Fantastic: The Marketing and Merchandising of the British Fairytale Film in the 1980s

AU - Wright, A.

PY - 2005

Y1 - 2005

U2 - 10.3366/JBCTV.2005.2.2.256

DO - 10.3366/JBCTV.2005.2.2.256

M3 - Article (journal)

SN - 1743-4521

VL - 2

SP - 256

EP - 274

JO - Journal of British Cinema and Television

JF - Journal of British Cinema and Television

IS - 2

ER -