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Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter?

  • Jialin Wu
  • , Shun Ye
  • , CHEN ZHENG
  • , Rob Law
  • University of Macau
  • University of Huddersfield
  • Zhejiang University

Research output: Contribution to journal › Article (journal) › peer-review

23   Link opens in a new tab Citations (Scopus)
160 Downloads (Pure)

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