Responsible rural tourism in Bhutan: Aligning gross national happiness with the cape town principles

Sarah  Schiffling; CHRIS PHELAN; Karma Pema Loday

doi:10.21832/9781845417529-004

Responsible rural tourism in Bhutan: Aligning gross national happiness with the cape town principles

Sarah Schiffling
, CHRIS PHELAN
, Karma Pema Loday

Business School

Liverpool John Moores University
Royal Institute of Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

For the small Himalayan nation of Bhutan, tourism has been a significant contributor to economic growth and the development of a private sector. This case study explores the alignment of the Bhutanese philosophy of Gross National Happiness, which forms the foundation of all policy, with the Cape Town Declaration on Responsible Tourism. Bhutan was very isolated for most of its history, which protected its fragile natural environment and unique culture. Both could be threatened by tourism. However, the case study shows that both policy and personal values in Bhutan align with responsible tourism practices.

Original language	English
Title of host publication	Responsible Rural Tourism in Asia
Editors	Vikneswaran Nair, Amran Hamzah, Ghazali Musa
Place of Publication	Bristol
Publisher	Channel View Publications
Chapter	2
Pages	27-40
Number of pages	14
ISBN (Electronic)	9781845417529, 9781845417536
ISBN (Print)	9781845417512
DOIs	https://doi.org/10.21832/9781845417529-004
Publication status	Published - 26 Oct 2020

Publication series

Name	Aspects of Tourism
Publisher	Channel View
Volume	38

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

Gross National Happiness
Cape Town Declaration
Responsible Tourism
Sustainability
Tourism
Bhutan
Rural Tourism

Access to Document

10.21832/9781845417529-004

Cite this

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Responsible rural tourism in Bhutan: Aligning gross national happiness with the cape town principles. / Schiffling, Sarah ; PHELAN, CHRIS; Loday, Karma Pema.
Responsible Rural Tourism in Asia . ed. / Vikneswaran Nair; Amran Hamzah; Ghazali Musa. Bristol: Channel View Publications, 2020. p. 27-40 (Aspects of Tourism; Vol. 38).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Responsible rural tourism in Bhutan: Aligning gross national happiness with the cape town principles

Abstract

Publication series

UN SDGs

Keywords

Access to Document

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