For the small Himalayan nation of Bhutan, tourism has been a significant contributor to economic growth and the development of a private sector. This case study explores the alignment of the Bhutanese philosophy of Gross National Happiness, which forms the foundation of all policy, with the Cape Town Declaration on Responsible Tourism. Bhutan was very isolated for most of its history, which protected its fragile natural environment and unique culture. Both could be threatened by tourism. However, the case study shows that both policy and personal values in Bhutan align with responsible tourism practices.
|Title of host publication||Responsible Rural Tourism in Asia|
|Editors||Vikneswaran Nair, Amran Hamzah, Ghazali Musa|
|Place of Publication||Bristol|
|Publisher||Channel View Publications|
|ISBN (Electronic)||9781845417529, 9781845417536|
|Publication status||Accepted/In press - 2020|
|Name||Aspects of Tourism|
- Gross National Happiness
- Cape Town Declaration
- Responsible Tourism
- Rural Tourism
Schiffling, S., PHELAN, CHRIS., & Loday, K. P. (Accepted/In press). Responsible Rural Tourism in Bhutan: Aligning Gross National Happiness and the Cape Town Principles. In V. Nair, A. Hamzah, & G. Musa (Eds.), Responsible Rural Tourism in Asia (Aspects of Tourism; Vol. 38). Channel View Publications.