Reading the signs of climate change: How important is dispositional optimism for low carbon choice and potential climate change mitigation?

Research output: Contribution to journalArticle

Abstract

We tested whether selected film clips can be used to change implicit as well as explicit attitudes to carbon footprint to promote low carbon choice. We found that carbon choice could be influenced by film, with clips with a strong emotional content being particularly effective. There was also a significant change in both explicit and implicit attitudes to low carbon for those with weaker initial pro-low carbon attitudes. In the case of both explicit feelings of warmth and implicit attitudes to low carbon, significant changes were observed six weeks later compared to baseline, but no significant differences were found for explicit measure of attitudinal preference. The fact that implicit attitudes to carbon footprint can be changed experimentally could be significant because implicit rather than explicit attitudes underlie the more routine and automatic aspects of everyday consumer behavior. We discuss the broader implications of this research for future climate change campaigns.
Original languageEnglish
JournalSemiotica
Publication statusAccepted/In press - 15 Jul 2019

Fingerprint

optimism
climate change
consumption behavior
Optimism
Carbon
Climate Change
Mitigation
campaign
Implicit Attitudes

Keywords

  • Climate Change

Cite this

@article{2ffc222306fe43b0841355eee9e82770,
title = "Reading the signs of climate change: How important is dispositional optimism for low carbon choice and potential climate change mitigation?",
abstract = "We tested whether selected film clips can be used to change implicit as well as explicit attitudes to carbon footprint to promote low carbon choice. We found that carbon choice could be influenced by film, with clips with a strong emotional content being particularly effective. There was also a significant change in both explicit and implicit attitudes to low carbon for those with weaker initial pro-low carbon attitudes. In the case of both explicit feelings of warmth and implicit attitudes to low carbon, significant changes were observed six weeks later compared to baseline, but no significant differences were found for explicit measure of attitudinal preference. The fact that implicit attitudes to carbon footprint can be changed experimentally could be significant because implicit rather than explicit attitudes underlie the more routine and automatic aspects of everyday consumer behavior. We discuss the broader implications of this research for future climate change campaigns.",
keywords = "Climate Change",
author = "GEOFFREY BEATTIE and LAURA MCGUIRE",
year = "2019",
month = "7",
day = "15",
language = "English",
journal = "Semiotica",
issn = "0037-1998",
publisher = "de Gruyter",

}

TY - JOUR

T1 - Reading the signs of climate change: How important is dispositional optimism for low carbon choice and potential climate change mitigation?

AU - BEATTIE, GEOFFREY

AU - MCGUIRE, LAURA

PY - 2019/7/15

Y1 - 2019/7/15

N2 - We tested whether selected film clips can be used to change implicit as well as explicit attitudes to carbon footprint to promote low carbon choice. We found that carbon choice could be influenced by film, with clips with a strong emotional content being particularly effective. There was also a significant change in both explicit and implicit attitudes to low carbon for those with weaker initial pro-low carbon attitudes. In the case of both explicit feelings of warmth and implicit attitudes to low carbon, significant changes were observed six weeks later compared to baseline, but no significant differences were found for explicit measure of attitudinal preference. The fact that implicit attitudes to carbon footprint can be changed experimentally could be significant because implicit rather than explicit attitudes underlie the more routine and automatic aspects of everyday consumer behavior. We discuss the broader implications of this research for future climate change campaigns.

AB - We tested whether selected film clips can be used to change implicit as well as explicit attitudes to carbon footprint to promote low carbon choice. We found that carbon choice could be influenced by film, with clips with a strong emotional content being particularly effective. There was also a significant change in both explicit and implicit attitudes to low carbon for those with weaker initial pro-low carbon attitudes. In the case of both explicit feelings of warmth and implicit attitudes to low carbon, significant changes were observed six weeks later compared to baseline, but no significant differences were found for explicit measure of attitudinal preference. The fact that implicit attitudes to carbon footprint can be changed experimentally could be significant because implicit rather than explicit attitudes underlie the more routine and automatic aspects of everyday consumer behavior. We discuss the broader implications of this research for future climate change campaigns.

KW - Climate Change

M3 - Article

JO - Semiotica

JF - Semiotica

SN - 0037-1998

ER -