Psychological effectiveness of carbon labelling

Research output: Contribution to journalArticlepeer-review

16 Citations (Scopus)


Despite the decision by supermarket-giant Tesco to delay its plan to add carbon-footprint information onto all of its 70,000 products, carbon labelling, if carefully designed, could yet change consumer behaviour. However, it requires a new type of thinking about consumers and much additional work.
Original languageEnglish
Pages (from-to)214-217
Number of pages4
JournalNature Climate Change
Issue number4
Publication statusPublished - 28 Mar 2012


  • consumer behaviour
  • carbon footprint

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