Abstract
This new edition of the Business Communication text is an ideal core communications textbook for business and management students preferring a practice-focussed, and colloquial approach that combines accessibility with key theory. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. The third edition of this popular text has been thoroughly revised and updated to cover the dramatic shifts in communication practices over the course of the pandemic that have been driven by remote working and increased technology use. It explores the current and likely future impact of these changes on communication practices, both for good (borderlessness; flexibility) and bad (isolation; burnout; fatigue) and looks at contemporary trends and future developments. This edition has also been revised to include even more examples, cases, tasks, activities and discussion topics, with pedagogical features designed to aid international students. This popular text (and the accompanying website) will continue to support business and management students for years to come.
Original language | English |
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Place of Publication | London |
Publisher | Routledge Taylor & Francis Group |
Commissioning body | Routledge |
Edition | 3rd |
ISBN (Print) | 9781032268002 |
DOIs | |
Publication status | Published - 30 May 2023 |
Keywords
- Business
- Communication
- Digital
- Professional
- Career
- strategy