Abstract
This article is pegged on Vince Cable becoming leader of the Lib Dems on 20 July. Written for a PR audience, it looks at challenges around positioning and message.
Original language | English |
---|---|
Journal | Influence - the magazine of the CIPR |
Early online date | 20 Jul 2017 |
Publication status | E-pub ahead of print - 20 Jul 2017 |