Optimize the contribution of design to innovation performance in Indian SMEs–What roles for culture, tradition, policy and skills?

Simon Bolton, L Green, B Kothari

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Abstract

This paper examines the historic growth and development of the design sector in India, and evaluates the potential of the industry to contribute to innovation performance as the country’s manufacturing sector continues its expansion via a comparative analysis of design policies in advanced economies and those in India, and an evaluation of the performance of design promotional initiatives, the paper identifies lessons that might be incorporated sensitively into the future elaboration of Indian design policy. The paper concludes that design inputs can contribute to both social and economic development (and to innovation performance in both traditional craft and hi-tech manufacturing). However, it also argues that policy to support intelligent growth, diffusion and take-up of design must be attuned to both qualitative issues of culture, diversity and tradition, and to ‘harder’ issues of location, infrastructure, skills, investment and demand.

Original languageEnglish
Pages (from-to)199-217
Number of pages19
JournalSouth Asian Popular Culture (RASP)
Volume14
Issue number3
Early online date23 Mar 2017
DOIs
Publication statusE-pub ahead of print - 23 Mar 2017

Keywords

  • Innovation
  • design
  • design policy
  • firm performance
  • innovation culture
  • innovation policy

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