Online decision making: Online influence and implications for cyber security

Helen Joanne Wall*, Linda K. Kaye

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The growth in computer-mediated communication has created real challenges for society; in particular, the internet has become an important resource for "convincing" or persuading a person to make a decision. From a cybersecurity perspective, online attempts to persuade someone to make a decision has implications for the radicalisation of individuals. This chapter reviews multiple definitions and theories relating to decision making to consider the applicability of these to online decision making in areas such as buying behaviour, social engineering, and radicalisation. Research investigating online decision making is outlined and the point is made that research examining online research has a different focus than research exploring online decision making. The chapter concludes with some key questions for scholars and practitioners. In particular, it is noted that online decision making cannot be explained by one single model, as none is sufficient in its own capacity to underpin all forms of online behaviour.

Original languageEnglish
Title of host publicationResearch Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation
PublisherIGI Global
Number of pages25
ISBN (Electronic)9781799872924
ISBN (Print)9781799872917
Publication statusPublished - 30 Oct 2020


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