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Negotiating American Quality: the NBC Brand in Britain
E. Weissmann
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peer-review
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Engineering & Materials Science
Television
100%
Broadcasting
94%
Arts & Humanities
Brand Identity
30%
Broadcasting
19%
Publicity
19%
Transatlantic
19%
Charts
18%
Programming
18%
Public Services
17%
Branding
17%
Social Sciences
publicity
20%
broadcasting
19%
public service
15%
television
15%
programming
14%
experience
5%