Negotiating American Quality: the NBC Brand in Britain

Research output: Contribution to journalArticle

Abstract

Ideas of 'quality' have always been important to the US network NBC and its brand identity. This article examines what happens to the core values of 'quality' when NBC-related programming is imported to Britain, and charts how broadcasting publicity in two distinct periods talks about and thus defines quality. Whilst early definitions revolve around ideas of public service and adult address, quality becomes increasingly defined as self-evident, as about an experience of affect. The article seeks to unravel the complex relationship between brands, branding and definitions of quality in the transatlantic flow of US television into the UK.
Original languageEnglish
Pages (from-to)40-58
JournalCritical Studies in Television
Volume3
Issue number2
DOIs
Publication statusPublished - 2008

Fingerprint

Broadcasting
Television
publicity
broadcasting
public service
television
programming
Values
experience

Cite this

@article{68d3820187974fcf825333e66ab0bd4a,
title = "Negotiating American Quality: the NBC Brand in Britain",
abstract = "Ideas of 'quality' have always been important to the US network NBC and its brand identity. This article examines what happens to the core values of 'quality' when NBC-related programming is imported to Britain, and charts how broadcasting publicity in two distinct periods talks about and thus defines quality. Whilst early definitions revolve around ideas of public service and adult address, quality becomes increasingly defined as self-evident, as about an experience of affect. The article seeks to unravel the complex relationship between brands, branding and definitions of quality in the transatlantic flow of US television into the UK.",
author = "E. Weissmann",
year = "2008",
doi = "10.7227/CST.3.2.5",
language = "English",
volume = "3",
pages = "40--58",
journal = "Critical Studies in Television",
issn = "1749-6020",
publisher = "Manchester University Press",
number = "2",

}

Negotiating American Quality: the NBC Brand in Britain. / Weissmann, E.

In: Critical Studies in Television, Vol. 3, No. 2, 2008, p. 40-58.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Negotiating American Quality: the NBC Brand in Britain

AU - Weissmann, E.

PY - 2008

Y1 - 2008

N2 - Ideas of 'quality' have always been important to the US network NBC and its brand identity. This article examines what happens to the core values of 'quality' when NBC-related programming is imported to Britain, and charts how broadcasting publicity in two distinct periods talks about and thus defines quality. Whilst early definitions revolve around ideas of public service and adult address, quality becomes increasingly defined as self-evident, as about an experience of affect. The article seeks to unravel the complex relationship between brands, branding and definitions of quality in the transatlantic flow of US television into the UK.

AB - Ideas of 'quality' have always been important to the US network NBC and its brand identity. This article examines what happens to the core values of 'quality' when NBC-related programming is imported to Britain, and charts how broadcasting publicity in two distinct periods talks about and thus defines quality. Whilst early definitions revolve around ideas of public service and adult address, quality becomes increasingly defined as self-evident, as about an experience of affect. The article seeks to unravel the complex relationship between brands, branding and definitions of quality in the transatlantic flow of US television into the UK.

U2 - 10.7227/CST.3.2.5

DO - 10.7227/CST.3.2.5

M3 - Article

VL - 3

SP - 40

EP - 58

JO - Critical Studies in Television

JF - Critical Studies in Television

SN - 1749-6020

IS - 2

ER -