Loop Effect

“I … want to think about [loops] as a source of new possibilities for new media.” (Manovich, 2001, p.315)

Regarded as the basic foundational function of the digital computer most digital media today is predicated (and dependent) upon, the notion of the loop – a series of underlying computational instructions where data is driven by and through repetitive “do/while”, “if/then”, loops and cycles.

Loop Effect introduces recent digital art projects by four artists positioned at the forefront of experimental digital animation/art and who work closely with concepts of cycles, repeat narrative structures and abstract repetition. Collectively the animations represent work that seeks to question the boundaries of digital art animation as a means to communicate complex ideas - loops and repetition used in innovative ways to discuss philosophical power relations, digital materiality, virtual spaces and the evolution of user/software interaction.

Through the combination of animation installations, public workshops and artist talks the Loop Effect project explores the potential of loops, rhythms, cycles, repeated animation sequences and abstraction.