Abstract
Transformative Service Research (TSR) aims to improve societal welfare through service. Based on free-flowing discussions with Garden Volunteers (GV) in Botanic Gardens (BG) and Automated Content Analyses of narratives via Leximancer and Nvivo, this TSR considers perceptions of experiences and impacts of GV activities on wellbeing. Such narratives highlight the health, wellbeing, and marked, personal transformation outcomes that volunteering in BGs brings. This exploratory study further develops insights on Sustainable Development Goal (SDG) 3: Health and Wellbeing, Target 3.4; emphasis being on BGs and public, private, voluntary, and local communities to collectively improve services, which has capacity to support and enhance health and wellbeing outcomes, whilst maintaining the vitality and viability of BGs. It is recommended that gardens and similar settings further recognise and act upon transformative service: experiences, ecosystem aspects, impacts, and outcomes. It is notable that more effective use of garden volunteer’ stories to inform relevant service design and communication to the public, partners and potential partners regarding health and wellbeing outcomes become key objectives. Further longitudinal studies and analysis into monitoring and review of GV health and wellbeing would certainly be key recommendations, and to study transformative aspects of service making and subsequent marketing and management efforts.
| Original language | English |
|---|---|
| Title of host publication | AM2022 Marketing: The Fabric of Life |
| Subtitle of host publication | Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life, University of Huddersfield., 5-7 July 2022 |
| Editors | Stuart Roper, Claire McCamley |
| Place of Publication | Huddersfield, UK |
| Publisher | University of Huddersfield Press |
| ISBN (Electronic) | 9781862182127 |
| Publication status | Published - 11 Jul 2022 |
| Event | 2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield , Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 Conference number: 54 https://www.academyofmarketing.org/conference/conference-2022/ |
Conference
| Conference | 2022 Academy of Marketing Conference |
|---|---|
| Abbreviated title | AM2022 |
| Country/Territory | United Kingdom |
| City | Huddersfield |
| Period | 5/07/22 → 7/07/22 |
| Internet address |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
Keywords
- Transformative Service Research (TSR)
- Service Innovation
- Service Ecosystems
- Health and Well-being Outcomes
- Sustainable Development Goals (SDG)
- Botanic Gardens
Research Groups
- Community Owned Businesses Research Group
- SustainNET
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Dive into the research topics of 'Life-saving transformative service of garden volunteering'. Together they form a unique fingerprint.-
Transformative value, communities and service designs for sustainability
CATAHAN, N., 22 Aug 2024, In: Journal of Services Marketing. p. 911-924 14 p.Research output: Contribution to journal › Article (journal) › peer-review
Open AccessFile2 Link opens in a new tab Citations (Scopus)165 Downloads (Pure) -
Transformative Impacts on Transformers: Volunteers in Botanic Gardens
CATAHAN, N. & CASSIDY, K., 26 Jun 2023, QUIS 18 THE 18TH INTERNATIONAL RESEARCH SYMPOSIUM ON SERVICE EXCELLENCE IN MANAGEMENT (QUIS18): RE-IMAGINING SERVICE TO ENHANCE HUMAN LIFE AND SOCIETY. Hu, K. & Park, J. S. (eds.). 1 ed. VinUniversity, Hanoi, Việt Nam: VinUniversity, Vol. 18. p. 262-269 8 p. 39. 8034. (Re-imagining service to enhance human life and society).Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding (ISBN) › peer-review
Open AccessFile -
Strawberry Fields Forever: Opportunities for Green Engagement and Happiness
CATAHAN, N., Dale, C. & ROBINSON, N., 1 Jun 2022, International Case Studies for Hospitality, Tourism and Event Management Students and Trainees. Ineson, E., Hong Tai Yap, M. & Niţă, V. (eds.). Iaşi, Romania: Editura Technopress, Vol. 13. p. 51-56 6 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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#WeAre…? – An Exploratory Study of People, Transformative Service & Place
CATAHAN, N. (PI)
Project: Research
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TRANSFORMATIVE IMPACTS ON THE TRANSFORMERS: BOTANIC GARDEN VOLUNTEERS IN COMMUNITY GROUPS
CATAHAN, N. (Speaker)
20 Jun 2023 → 23 Jun 2023Activity: Dissemination › Oral presentation
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Life-saving Transformative Services of Botanic Gardens
CATAHAN, N. (Speaker)
Jul 2022Activity: Dissemination › Oral presentation
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Volunteer Stories in Botanic Gardens as SDG Metrics
CATAHAN, N. (Speaker)
10 Jun 2021Activity: Dissemination › Invited talk
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