Life-saving transformative service of garden volunteering

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Transformative Service Research (TSR) aims to improve societal welfare through service. Based on free-flowing discussions with Garden Volunteers (GV) in Botanic Gardens (BG) and Automated Content Analyses of narratives via Leximancer and Nvivo, this TSR considers perceptions of experiences and impacts of GV activities on wellbeing. Such narratives highlight the health, wellbeing, and marked, personal transformation outcomes that volunteering in BGs brings. This exploratory study further develops insights on Sustainable Development Goal (SDG) 3: Health and Wellbeing, Target 3.4; emphasis being on BGs and public, private, voluntary, and local communities to collectively improve services, which has capacity to support and enhance health and wellbeing outcomes, whilst maintaining the vitality and viability of BGs. It is recommended that gardens and similar settings further recognise and act upon transformative service: experiences, ecosystem aspects, impacts, and outcomes. It is notable that more effective use of garden volunteer’ stories to inform relevant service design and communication to the public, partners and potential partners regarding health and wellbeing outcomes become key objectives. Further longitudinal studies and analysis into monitoring and review of GV health and wellbeing would certainly be key recommendations, and to study transformative aspects of service making and subsequent marketing and management efforts.
Original languageEnglish
Title of host publicationAM2022 Marketing: The Fabric of Life
Subtitle of host publicationProceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life, University of Huddersfield., 5-7 July 2022
EditorsStuart Roper, Claire McCamley
Place of PublicationHuddersfield, UK
PublisherUniversity of Huddersfield Press
ISBN (Electronic)9781862182127
Publication statusPublished - 11 Jul 2022
Event2022 Academy of Marketing Conference: Marketing: The Fabric of Life - University of Huddersfield , Huddersfield, United Kingdom
Duration: 5 Jul 20227 Jul 2022
Conference number: 54


Conference2022 Academy of Marketing Conference
Abbreviated titleAM2022
Country/TerritoryUnited Kingdom
Internet address


  • Transformative Service Research (TSR)
  • Service Innovation
  • Service Ecosystems
  • Health and Well-being Outcomes
  • Sustainable Development Goals (SDG)
  • Botanic Gardens

Research Groups

  • Community Owned Businesses Research Group
  • SustainNET


Dive into the research topics of 'Life-saving transformative service of garden volunteering'. Together they form a unique fingerprint.
  • Transformative Impacts on Transformers: Volunteers in Botanic Gardens

    CATAHAN, NICHOLAS. & CASSIDY, KIM., 26 Jun 2023, QUIS 18 THE 18TH INTERNATIONAL RESEARCH SYMPOSIUM ON SERVICE EXCELLENCE IN MANAGEMENT (QUIS18): RE-IMAGINING SERVICE TO ENHANCE HUMAN LIFE AND SOCIETY. Hu, K. & Park, J. S. (eds.). 1 ed. VinUniversity, Hanoi, Việt Nam: VinUniversity, Vol. 18. p. 262-269 8 p. 39. 8034

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)peer-review

    Open Access
  • Strawberry Fields Forever: Opportunities for Green Engagement and Happiness

    CATAHAN, NICHOLAS., Dale, C. & ROBINSON, NEIL., 1 Jun 2022, International Case Studies for Hospitality, Tourism and Event Management Students and Trainees. Ineson, E., Hong Tai Yap, M. & Niţă, V. (eds.). Iaşi, Romania: Editura Technopress, Vol. 13. p. 51-56 6 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

  • Place Ecology of a Botanic Garden

    CATAHAN, NICHOLAS., 14 May 2019, 6th Corfu Symposium on Managing and Marketing Places 6th – 9th May 2019. Skinner, H. (ed.). Institute of Place Management, Corfu, Greece : Institute of Place Management, p. 103-109 7 p. 19. (Proceedings of the 6th Corfu Symposium on Marketing and Managing Places).

    Research output: Chapter in Book/Report/Conference proceedingConference proceeding (ISBN)peer-review

    Open Access

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