Intra-firm and inter-firm challenges in servitization ecosystem: Experiences from five product-centric firms in different industries: Servitization ecosystem

Chirumalla Koteshwar, OYETOLA EMMANUEL-EBIKAKE, Luna Leoni, , Mohsen Servati, , Anders Fundin

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Abstract

Abstract
The purpose of this paper is to analyse the challenges in the servitization journey of product centric firms from an ecosystem perspective, considering both intra-firm and inter-firm levels. Prior research addresses the challenges of servitization in many sectors from different perspectives. However, the majority of studies primarily focus on the provider of offering. There is a lack of in-depth studies on analysing servitization challenges from the broader set of network actors including customers, suppliers, and sub-suppliers at the intra-firm and interfirm levels. A multiple case study method was used to analyse five product-centric firms from different industries that were engaged in servitization. At intra-firm level, our analysis shows that ‘uncertainty’ and ‘risk’ is a major challenge for provider, customer, and supplier, and that ‘coordination and structure’ is a major challenge for provider, supplier, and sub-supplier. At inter-firm level, ‘partnership management’ found to be a most significant challenge for
provider, customer, supplier, and sub-supplier. The study contributes to the discussion of relational view approach for servitization research.
Original languageEnglish
Publication statusPublished - 26 Jul 2019
EventThe 22nd International Conference on Engineering Design - Delft, The Netherlands. , Delft, Netherlands
Duration: 5 Aug 20198 Aug 2019

Conference

ConferenceThe 22nd International Conference on Engineering Design
CountryNetherlands
CityDelft
Period5/08/198/08/19

Keywords

  • Product-Service Systems
  • Servitization
  • Business model innovation

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    Koteshwar, C., EMMANUEL-EBIKAKE, OYETOLA., Leoni, , L., Servati, , M., & Fundin, A. (2019). Intra-firm and inter-firm challenges in servitization ecosystem: Experiences from five product-centric firms in different industries: Servitization ecosystem. Paper presented at The 22nd International Conference on Engineering Design, Delft, Netherlands.