Abstract
Abstract
The purpose of this paper is to analyse the challenges in the servitization journey of product centric firms from an ecosystem perspective, considering both intra-firm and inter-firm levels. Prior research addresses the challenges of servitization in many sectors from different perspectives. However, the majority of studies primarily focus on the provider of offering. There is a lack of in-depth studies on analysing servitization challenges from the broader set of network actors including customers, suppliers, and sub-suppliers at the intra-firm and interfirm levels. A multiple case study method was used to analyse five product-centric firms from different industries that were engaged in servitization. At intra-firm level, our analysis shows that ‘uncertainty’ and ‘risk’ is a major challenge for provider, customer, and supplier, and that ‘coordination and structure’ is a major challenge for provider, supplier, and sub-supplier. At inter-firm level, ‘partnership management’ found to be a most significant challenge for
provider, customer, supplier, and sub-supplier. The study contributes to the discussion of relational view approach for servitization research.
The purpose of this paper is to analyse the challenges in the servitization journey of product centric firms from an ecosystem perspective, considering both intra-firm and inter-firm levels. Prior research addresses the challenges of servitization in many sectors from different perspectives. However, the majority of studies primarily focus on the provider of offering. There is a lack of in-depth studies on analysing servitization challenges from the broader set of network actors including customers, suppliers, and sub-suppliers at the intra-firm and interfirm levels. A multiple case study method was used to analyse five product-centric firms from different industries that were engaged in servitization. At intra-firm level, our analysis shows that ‘uncertainty’ and ‘risk’ is a major challenge for provider, customer, and supplier, and that ‘coordination and structure’ is a major challenge for provider, supplier, and sub-supplier. At inter-firm level, ‘partnership management’ found to be a most significant challenge for
provider, customer, supplier, and sub-supplier. The study contributes to the discussion of relational view approach for servitization research.
Original language | English |
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Publication status | Published - 26 Jul 2019 |
Event | The 22nd International Conference on Engineering Design - Delft, The Netherlands. , Delft, Netherlands Duration: 5 Aug 2019 → 8 Aug 2019 |
Conference
Conference | The 22nd International Conference on Engineering Design |
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Country/Territory | Netherlands |
City | Delft |
Period | 5/08/19 → 8/08/19 |
Keywords
- Product-Service Systems
- Servitization
- Business model innovation
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DR OYETOLA EMMANUEL-EBIKAKE
- Business School - SL in Business & Management
- Arts & Sciences Faculty Office - Research Fellow, SME Prod. & Innov. Cent
Person: Academic