International Franchising Strategy of Firms and Influences of Entry Mode Agility: A Conceptual Overview

SEAN NAUGHTON; AHMAD ARSLAN; Minnie Kontkanen

International Franchising Strategy of Firms and Influences of Entry Mode Agility: A Conceptual Overview

SEAN NAUGHTON
, AHMAD ARSLAN
, Minnie Kontkanen

Business School

Research output: Contribution to conference › Paper › peer-review

Abstract

The current research explores the agility characteristics of international franchising modes. More specifically, this study investigates theoretically how robustness, responsiveness and proactiveness as the dimensions of agility are related to the different franchising modes (direct franchising, master franchising, franchising through joint venture and franchising through wholly owned subsidiary). The paper proposes that the agility dimensions align differently depending on the type of franchising mode. This indicates challenges in choosing an optimal franchising mode in terms of agility, as none of them seem to be able to be both robust, responsive and proactive at the same time.

Original language	English
Publication status	Published - 19 Aug 2019
Event	15th Vaasa Conference on International Business: Innovative international business strategies in a digitalized world - Vaasa, Vaasa, Finland Duration: 19 Aug 2019 → 21 Aug 2019 Conference number: 15 https://www.univaasa.fi/en/sites/ibconference/

Conference

Conference	15th Vaasa Conference on International Business
Abbreviated title	Vaasa IB Conference 2019
Country/Territory	Finland
City	Vaasa
Period	19/08/19 → 21/08/19
Internet address	https://www.univaasa.fi/en/sites/ibconference/

Keywords

agility characteristics
international franchising

Cite this

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title = "International Franchising Strategy of Firms and Influences of Entry Mode Agility: A Conceptual Overview",

abstract = "The current research explores the agility characteristics of international franchising modes. More specifically, this study investigates theoretically how robustness, responsiveness and proactiveness as the dimensions of agility are related to the different franchising modes (direct franchising, master franchising, franchising through joint venture and franchising through wholly owned subsidiary). The paper proposes that the agility dimensions align differently depending on the type of franchising mode. This indicates challenges in choosing an optimal franchising mode in terms of agility, as none of them seem to be able to be both robust, responsive and proactive at the same time.",

keywords = "agility characteristics, international franchising",

author = "SEAN NAUGHTON and AHMAD ARSLAN and Minnie Kontkanen",

note = "The current research explores the agility characteristics of international franchising modes. More specifically, this study investigates theoretically how robustness, responsiveness and proactiveness as the dimensions of agility are related to the different franchising modes (direct franchising, master franchising, franchising through joint venture and franchising through wholly owned subsidiary). The paper proposes that the agility dimensions align differently depending on the type of franchising mode. This indicates challenges in choosing an optimal franchising mode in terms of agility, as none of them seem to be able to be both robust, responsive and proactive at the same time.; 15th Vaasa Conference on International Business : Innovative international business strategies in a digitalized world, Vaasa IB Conference 2019 ; Conference date: 19-08-2019 Through 21-08-2019",

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AU - ARSLAN, AHMAD

AU - Kontkanen, Minnie

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Y1 - 2019/8/19

N2 - The current research explores the agility characteristics of international franchising modes. More specifically, this study investigates theoretically how robustness, responsiveness and proactiveness as the dimensions of agility are related to the different franchising modes (direct franchising, master franchising, franchising through joint venture and franchising through wholly owned subsidiary). The paper proposes that the agility dimensions align differently depending on the type of franchising mode. This indicates challenges in choosing an optimal franchising mode in terms of agility, as none of them seem to be able to be both robust, responsive and proactive at the same time.

AB - The current research explores the agility characteristics of international franchising modes. More specifically, this study investigates theoretically how robustness, responsiveness and proactiveness as the dimensions of agility are related to the different franchising modes (direct franchising, master franchising, franchising through joint venture and franchising through wholly owned subsidiary). The paper proposes that the agility dimensions align differently depending on the type of franchising mode. This indicates challenges in choosing an optimal franchising mode in terms of agility, as none of them seem to be able to be both robust, responsive and proactive at the same time.

KW - agility characteristics

KW - international franchising

UR - https://www.uwasa.fi/en/newshub/events/15th-vaasa-conference-international-business

M3 - Paper

T2 - 15th Vaasa Conference on International Business

Y2 - 19 August 2019 through 21 August 2019

ER -

International Franchising Strategy of Firms and Influences of Entry Mode Agility: A Conceptual Overview

Abstract

Conference

Keywords

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