@article{669e046ed9374e3b9d532c3b3b15cbe7,
title = "Internal demarketing in the UK Civil Service since the 2007-2009 financial crisis. Strategic Change: Briefings in Entrepreneurial Finance, 28(5), 355-368.",
abstract = "In reacting to the Financial Crisis of 2007–2009, the U.K. Civil Service has sought to redefine its relationship with its employees. The U.K. Civil Service appears to have shifted to a model of employer–employee relationship which segments the workforce, markets itself to its perceived core employees, and demarkets itself to its perceived noncore employees. The findings challenge the previously held assumption that internal demarketing constitutes accidental, manager-level, bungled, but well intentioned, attempts at internal marketing.",
keywords = "Internal Marketing,, relationships, employee demarketing",
author = "David Brown and Anders Wappling and Bidit Dey and HELEN WOODRUFFE-BURTON",
note = "David M. Brown is a senior lecturer in Marketing and Programme Leader of the MSc “Business with” suite at Newcastle Business School, Northumbria University. His industrial background is predominantly in Field Sales Management, Franchise Network Development, and Brand Management. His research has centered around internal marketing and demarketing, the “mobilities turn” in leisure-focused ethno-methodology, and the use of simulation games in management pedagogy. Bidit Lal Dey is a senior lecturer in Marketing and Director of the MBA Programme at Brunel University, London. He has also held academic positions at Northumbria University and in Bangladesh. His research focuses on the adoption and use of technologies, especially in emerging economies, on co-creation and consumer acculturation. Anders W{\"a}ppling is a senior lecturer in Marketing and leader of the Study Abroad Programme at Newcastle Business School, Northumbria University. He was previously employed by Newcastle University, and his research foci include consumer decisionmaking, consumer psychometrics, retailing, and food choice. Helen Woodruffe-Burton is director of the Business School and professor in Marketing at Edge Hill University. She has previously held academic positions at Northumbria, Cumbria, Salford and Lancaster Universities. Her industrial background in sales and marketing is predominantly within the computing and financial services sectors, and her focal area of research is in the field of consumer behavior. ",
year = "2019",
month = sep,
day = "6",
doi = "10.1002/jsc.2290",
language = "English",
volume = "28",
pages = "355--368.",
journal = "Strategic Change",
issn = "1086-1718",
publisher = "John Wiley and Sons Inc.",
number = "5",
}