This qualitative research paper aims to develop a better understanding of the characteristics of informal domestic entrepreneurship, the cultural environment facilitating it and the formalisation strategies within the rural context of the Middle East Region. The region is represented with a case from Turkey. The data collected through in-depth interviews was analysed in two steps: meaning condensation and meaning categorisation. For the purpose of the meaning categorisation the Globe Project culture dimensions and their two levels as high and low were used. The data analysis showed that culture is a multi-layered phenomenon that can vary across the different levels of a country (e.g. national, regional), and therefore regional cultures may differ from the national culture within any country. Second, the persuasion strategy works well among others to transform the informal female entrepreneur into the formal one.
|Publication status||Published - 17 Jun 2019|
|Event||17th Rural Entrepreneurship Conference (REC): New approaches in rural theory, method and measurement - Inverness, Inverness, United Kingdom|
Duration: 17 Jun 2019 → 19 Jun 2019
|Conference||17th Rural Entrepreneurship Conference (REC)|
|Period||17/06/19 → 19/06/19|
- Informal Female Entrepreneurship
- Middle East