Abstract
This paper addresses the gap in understanding what influences the disclosure of characteristic-, observational- and financial-type of information on Facebook, which led to the findings that trust towards social networking site (SNS) platform and social gratifications are significant in influencing the disclosure of a specific type of information.
Original language | English |
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Publication status | Published - 16 Feb 2020 |
Event | 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World - San Diego, United States Duration: 14 Feb 2020 → 16 Feb 2020 |
Conference
Conference | 2020 AMA Winter Academic Conference |
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Country/Territory | United States |
City | San Diego |
Period | 14/02/20 → 16/02/20 |
Keywords
- privacy
- SNS trust
- social gratifications
- social media
- Information disclosure