Abstract
This paper explores the effects of a major life transition or period of liminality on bridal
consumer behaviour and her associated consumption. The findings of a qualitative study
expose evidence of two distinct consumption patterns those of symbolic consumption and
self-gift giving.
Original language | English |
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Publication status | Published - 2006 |
Event | ANZAM (Australian and New Zealand Academy of Management) Conference - Rockhampton, Australia Duration: 4 Dec 2006 → 9 Dec 2006 |
Conference
Conference | ANZAM (Australian and New Zealand Academy of Management) Conference |
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Country/Territory | Australia |
City | Rockhampton |
Period | 4/12/06 → 9/12/06 |