This paper explores the effects of a major life transition or period of liminality on bridal consumer behaviour and her associated consumption. The findings of a qualitative study expose evidence of two distinct consumption patterns those of symbolic consumption and self-gift giving.
|Publication status||Published - 2006|
|Event||ANZAM (Australian and New Zealand Academy of Management) Conference - Rockhampton, Australia|
Duration: 4 Dec 2006 → 9 Dec 2006
|Conference||ANZAM (Australian and New Zealand Academy of Management) Conference|
|Period||4/12/06 → 9/12/06|