From Hair to Eternity: The Influence of Liminality on Bridal Consumption

J. Pearson, F. Syson

Research output: Contribution to conferencePaper

Abstract

This paper explores the effects of a major life transition or period of liminality on bridal consumer behaviour and her associated consumption. The findings of a qualitative study expose evidence of two distinct consumption patterns those of symbolic consumption and self-gift giving.
Original languageEnglish
Publication statusPublished - 2006
EventANZAM (Australian and New Zealand Academy of Management) Conference - Rockhampton, Australia
Duration: 4 Dec 20069 Dec 2006

Conference

ConferenceANZAM (Australian and New Zealand Academy of Management) Conference
CountryAustralia
CityRockhampton
Period4/12/069/12/06

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Pearson, J., & Syson, F. (2006). From Hair to Eternity: The Influence of Liminality on Bridal Consumption. Paper presented at ANZAM (Australian and New Zealand Academy of Management) Conference, Rockhampton, Australia.