Fit for Purpose

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2009
EventAcademy of Marketing Conference - Leeds Metropolitan University, Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CityLeeds
Period7/07/099/07/09

Cite this

Syson, F. (2009). Fit for Purpose. Paper presented at Academy of Marketing Conference, Leeds, United Kingdom.