‘Feel Everything’: Animation, Advertising and Affect in Cinema’


    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    Innovations in sound and image technology, both in the cinema and the home, has affected the way audiences comprehend the hierarchy between sound and image, allowing for an ambiguity between what audiovisual information they perceive and how they perceive it. Yet the potential to feel the image through the eyes and ears of the audience in animated idents functions nonetheless as an advertisement for the spectacle of what this new technology can provide. This chapter contends that animated advertisements such as those produced by Vue and Sky employ hyperreal audiovisual aesthetics premised on the ability of technological advances and intersensory correspondence to physically affect audiences, the distinct experience offered allowing them to advertise the spectacular qualities of cinema and television to both audiences and advertisers.
    Original languageEnglish
    Title of host publicationAnimation and Advertising
    EditorsMalcolm Cook, Kirsten Moana Thompson
    PublisherPalgrave Macmillan
    ISBN (Print)978-3-030-27938-7
    Publication statusAccepted/In press - 2019


    • animation
    • advertising
    • affect
    • dolby
    • cinema
    • television
    • visual music
    • intersensory correspondance
    • idents
    • trailers
    • phenomenology
    • film music


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