TY - JOUR
T1 - Explicit and Implicit Attitudes to Low and High Carbon Footprint Products
AU - Beattie, Geoffrey
AU - Sale, Laura
PY - 2016/7/18
Y1 - 2016/7/18
N2 - This paper will outline new research carried out at the Sustainable Consumption Institute at the University of Manchester, England, into how to measure both implicit and explicit attitudes to sustainability. The specific focus of the research are attitudes to the size of carbon footprint associated with a range of consumer products, as measured using explicit measures like the feeling thermometer and a Likert scale and implicit measures like the Implicit Association Test. The research identifies exactly how positively people feel about low carbon footprint products using a range of measures and highlights individuals who appear to be strongly pro-low carbon on the basis of explicit measures but are less positive on the basis of implicit measures, the so-called ‘green fakers’.
AB - This paper will outline new research carried out at the Sustainable Consumption Institute at the University of Manchester, England, into how to measure both implicit and explicit attitudes to sustainability. The specific focus of the research are attitudes to the size of carbon footprint associated with a range of consumer products, as measured using explicit measures like the feeling thermometer and a Likert scale and implicit measures like the Implicit Association Test. The research identifies exactly how positively people feel about low carbon footprint products using a range of measures and highlights individuals who appear to be strongly pro-low carbon on the basis of explicit measures but are less positive on the basis of implicit measures, the so-called ‘green fakers’.
KW - Psychology
UR - http://www.mendeley.com/research/explicit-implicit-attitudes-low-high-carbon-footprint-products
U2 - 10.18848/1832-2077/cgp/v05i04/54652
DO - 10.18848/1832-2077/cgp/v05i04/54652
M3 - Article (journal)
SN - 1832-2077
VL - 5
SP - 191
EP - 206
JO - International Journal of Environmental, Cultural, Economic and Social Sustainability
JF - International Journal of Environmental, Cultural, Economic and Social Sustainability
IS - 4
ER -