Distribution and Marketing in Contemporary Hollywood

Philip Drake

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The Contemporary Hollywood Film Industry is a collection of essays by leading scholars that examines the state of the U.S. film industry, from the l980s to present day. - Includes important discussions of the industry’s labour and star systems, as well as intellectual property and state relations - Considers the role of independent producers, the global marketplace for Hollywood product, corporate changes, and various new media windows, including video, DVD to cable, satellite, and online channels of delivery - Brings together an international team of leading film scholars - Offers a balanced and fresh approach to this important contemporary period in Hollywood
Original languageEnglish
Title of host publicationThe Contemporary Hollywood Film Industry
EditorsPaul McDonald, Janet Wasko
Place of PublicationOxford and New York
PublisherWiley
Pages63-82
Number of pages348
ISBN (Print)9781405133876
Publication statusPublished - Jan 2008

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Drake, P. (2008). Distribution and Marketing in Contemporary Hollywood. In P. McDonald, & J. Wasko (Eds.), The Contemporary Hollywood Film Industry (pp. 63-82). Wiley. http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1405133872.html