Distribution and Marketing in Contemporary Hollywood

Philip Drake

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    The Contemporary Hollywood Film Industry is a collection of essays by leading scholars that examines the state of the U.S. film industry, from the l980s to present day. - Includes important discussions of the industry’s labour and star systems, as well as intellectual property and state relations - Considers the role of independent producers, the global marketplace for Hollywood product, corporate changes, and various new media windows, including video, DVD to cable, satellite, and online channels of delivery - Brings together an international team of leading film scholars - Offers a balanced and fresh approach to this important contemporary period in Hollywood
    Original languageEnglish
    Title of host publicationThe Contemporary Hollywood Film Industry
    EditorsPaul McDonald, Janet Wasko
    Place of PublicationOxford and New York
    PublisherWiley
    Pages63-82
    Number of pages348
    ISBN (Print)9781405133876
    Publication statusPublished - Jan 2008

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  • Cite this

    Drake, P. (2008). Distribution and Marketing in Contemporary Hollywood. In P. McDonald, & J. Wasko (Eds.), The Contemporary Hollywood Film Industry (pp. 63-82). Wiley. http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1405133872.html