Developing a sense of place toolkit: Identifying destination uniqueness

David Jarratt, Chris Phelan, Jenny Wain, Sarah Dale

Research output: Contribution to journalArticle

1 Citation (Scopus)
24 Downloads (Pure)

Abstract

It has long been recognised that the tangible and intangible characteristics that make a location distinctive and memorable, contribute significantly to destination image. How this destination feel is communicated, has largely been the domain of place branding and destination marketing, which have the potential to miss stakeholder voices. Recently though, practitioners are starting to carefully consider ‘sense of place’; that is an emotional attachment to place, which is defined more carefully in the literature review of this article, and which corresponds with long-running academic discussions. This paper attempts to identify some of these and bridge the gap between academic theory on sense of place and practice. In the UK, many rural areas are now seeking to operationalise sense of place through toolkit documents that might inform landscape interpretation and destination branding. A scenario echoed internationally, where local distinctiveness features in both rural and urban planning. However, sense of place in a tourism context, and more specifically the development of these toolkits, has received limited academic attention.Hence, this paper presents the case of Morecambe Bay, and the development of a dedicated sense of place toolkit. The subsequent case emerges from a collaboration between academics and practitioners and draws on participant observation, semi-structured interviews and document analysis. Specifically, the paper outlines a series of workshop activities developed with destination stakeholders and identifies how these inform subsequent toolkit design. It offers a critical analysis of the benefits and potential pitfalls of employing this approach. This case is of value to academics and destination stakeholders interested in identifying and communicating the uniqueness and emotional tone of the destination. Key lessons and recommendations are identified for those engaging in similar toolkit development initiatives.
Original languageEnglish
Pages (from-to)408
Number of pages421
JournalTourism and Hospitality Research
Volume19
Issue number4
Early online date8 Apr 2018
DOIs
Publication statusPublished - 1 Oct 2019

Fingerprint

sense of place
stakeholder
document analysis
urban planning
participant observation
rural planning
rural area
marketing
Tourism
scenario
critical analysis
interpretation
literature review
interview
tourism
Sense of place
Toolkit
Destination
Uniqueness
Stakeholders

Keywords

  • Place
  • Sense of Place
  • Sense of Place Toolkit
  • Destination Marketing
  • Place Branding
  • Place Identity
  • Morecambe Bay
  • Rural Tourism
  • Tourism
  • Local Distinctiveness.

Cite this

Jarratt, David ; Phelan, Chris ; Wain, Jenny ; Dale, Sarah. / Developing a sense of place toolkit: Identifying destination uniqueness. In: Tourism and Hospitality Research. 2019 ; Vol. 19, No. 4. pp. 408.
@article{7d3adb478ce54342bc349a6b4cd01a6d,
title = "Developing a sense of place toolkit: Identifying destination uniqueness",
abstract = "It has long been recognised that the tangible and intangible characteristics that make a location distinctive and memorable, contribute significantly to destination image. How this destination feel is communicated, has largely been the domain of place branding and destination marketing, which have the potential to miss stakeholder voices. Recently though, practitioners are starting to carefully consider ‘sense of place’; that is an emotional attachment to place, which is defined more carefully in the literature review of this article, and which corresponds with long-running academic discussions. This paper attempts to identify some of these and bridge the gap between academic theory on sense of place and practice. In the UK, many rural areas are now seeking to operationalise sense of place through toolkit documents that might inform landscape interpretation and destination branding. A scenario echoed internationally, where local distinctiveness features in both rural and urban planning. However, sense of place in a tourism context, and more specifically the development of these toolkits, has received limited academic attention.Hence, this paper presents the case of Morecambe Bay, and the development of a dedicated sense of place toolkit. The subsequent case emerges from a collaboration between academics and practitioners and draws on participant observation, semi-structured interviews and document analysis. Specifically, the paper outlines a series of workshop activities developed with destination stakeholders and identifies how these inform subsequent toolkit design. It offers a critical analysis of the benefits and potential pitfalls of employing this approach. This case is of value to academics and destination stakeholders interested in identifying and communicating the uniqueness and emotional tone of the destination. Key lessons and recommendations are identified for those engaging in similar toolkit development initiatives.",
keywords = "Place, Sense of Place, Sense of Place Toolkit, Destination Marketing, Place Branding, Place Identity, Morecambe Bay, Rural Tourism, Tourism, Local Distinctiveness.",
author = "David Jarratt and Chris Phelan and Jenny Wain and Sarah Dale",
year = "2019",
month = "10",
day = "1",
doi = "https://doi.org/10.1177/1467358418768678",
language = "English",
volume = "19",
pages = "408",
journal = "Tourism and Hospitality Research",
issn = "1467-3584",
publisher = "Sage",
number = "4",

}

Developing a sense of place toolkit: Identifying destination uniqueness. / Jarratt, David; Phelan, Chris; Wain, Jenny; Dale, Sarah.

In: Tourism and Hospitality Research, Vol. 19, No. 4, 01.10.2019, p. 408.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Developing a sense of place toolkit: Identifying destination uniqueness

AU - Jarratt, David

AU - Phelan, Chris

AU - Wain, Jenny

AU - Dale, Sarah

PY - 2019/10/1

Y1 - 2019/10/1

N2 - It has long been recognised that the tangible and intangible characteristics that make a location distinctive and memorable, contribute significantly to destination image. How this destination feel is communicated, has largely been the domain of place branding and destination marketing, which have the potential to miss stakeholder voices. Recently though, practitioners are starting to carefully consider ‘sense of place’; that is an emotional attachment to place, which is defined more carefully in the literature review of this article, and which corresponds with long-running academic discussions. This paper attempts to identify some of these and bridge the gap between academic theory on sense of place and practice. In the UK, many rural areas are now seeking to operationalise sense of place through toolkit documents that might inform landscape interpretation and destination branding. A scenario echoed internationally, where local distinctiveness features in both rural and urban planning. However, sense of place in a tourism context, and more specifically the development of these toolkits, has received limited academic attention.Hence, this paper presents the case of Morecambe Bay, and the development of a dedicated sense of place toolkit. The subsequent case emerges from a collaboration between academics and practitioners and draws on participant observation, semi-structured interviews and document analysis. Specifically, the paper outlines a series of workshop activities developed with destination stakeholders and identifies how these inform subsequent toolkit design. It offers a critical analysis of the benefits and potential pitfalls of employing this approach. This case is of value to academics and destination stakeholders interested in identifying and communicating the uniqueness and emotional tone of the destination. Key lessons and recommendations are identified for those engaging in similar toolkit development initiatives.

AB - It has long been recognised that the tangible and intangible characteristics that make a location distinctive and memorable, contribute significantly to destination image. How this destination feel is communicated, has largely been the domain of place branding and destination marketing, which have the potential to miss stakeholder voices. Recently though, practitioners are starting to carefully consider ‘sense of place’; that is an emotional attachment to place, which is defined more carefully in the literature review of this article, and which corresponds with long-running academic discussions. This paper attempts to identify some of these and bridge the gap between academic theory on sense of place and practice. In the UK, many rural areas are now seeking to operationalise sense of place through toolkit documents that might inform landscape interpretation and destination branding. A scenario echoed internationally, where local distinctiveness features in both rural and urban planning. However, sense of place in a tourism context, and more specifically the development of these toolkits, has received limited academic attention.Hence, this paper presents the case of Morecambe Bay, and the development of a dedicated sense of place toolkit. The subsequent case emerges from a collaboration between academics and practitioners and draws on participant observation, semi-structured interviews and document analysis. Specifically, the paper outlines a series of workshop activities developed with destination stakeholders and identifies how these inform subsequent toolkit design. It offers a critical analysis of the benefits and potential pitfalls of employing this approach. This case is of value to academics and destination stakeholders interested in identifying and communicating the uniqueness and emotional tone of the destination. Key lessons and recommendations are identified for those engaging in similar toolkit development initiatives.

KW - Place

KW - Sense of Place

KW - Sense of Place Toolkit

KW - Destination Marketing

KW - Place Branding

KW - Place Identity

KW - Morecambe Bay

KW - Rural Tourism

KW - Tourism

KW - Local Distinctiveness.

UR - http://www.mendeley.com/research/developing-sense-place-toolkit-identifying-destination-uniqueness

U2 - https://doi.org/10.1177/1467358418768678

DO - https://doi.org/10.1177/1467358418768678

M3 - Article

VL - 19

SP - 408

JO - Tourism and Hospitality Research

JF - Tourism and Hospitality Research

SN - 1467-3584

IS - 4

ER -