Dark Nudges: Branding Magnifies the Decoy Effect in Alcohol Purchasing Decisions

Charlotte R. Pennington, Rebecca L. Monk, Adam W. Qureshi, Rutuja Kulkarni, Wang Li, Jing Li, Derek Heim

Research output: Contribution to journalArticle (journal)peer-review

2 Citations (Scopus)
20 Downloads (Pure)

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Economics, Econometrics and Finance

Social Sciences

Food Science