Cyberpsychology and digital marketing: the new frontier for effective social media marketing?

Linda K. Kaye; Laura C. Joyner

doi:10.4337/9781803929484.00015

Cyberpsychology and digital marketing: the new frontier for effective social media marketing?

Linda K. Kaye
, Laura C. Joyner

Psychology

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Research Handbook on Cyberpsychology
Editors	Michelle F. Wright
Publisher	Edward Elgar Publishing Ltd.
Pages	252-272
Number of pages	21
ISBN (Print)	9781803929484
DOIs	https://doi.org/10.4337/9781803929484.00015
Publication status	Published - 18 Nov 2025

Publication series

Name	Research Handbook on Cyberpsychology

Keywords

Online Marketing
Market segmentation
Workplace policies
Online marketing

Access to Document

10.4337/9781803929484.00015

Cite this

@inbook{9c68af069ea8441e98f65f59d34c9965,

title = "Cyberpsychology and digital marketing: the new frontier for effective social media marketing?",

keywords = "Online Marketing, Market segmentation, Workplace policies, Online marketing",

author = "Kaye, \{Linda K.\} and Joyner, \{Laura C.\}",

year = "2025",

month = nov,

day = "18",

doi = "10.4337/9781803929484.00015",

language = "English",

isbn = "9781803929484",

series = "Research Handbook on Cyberpsychology",

publisher = "Edward Elgar Publishing Ltd.",

pages = "252--272",

editor = "Wright, \{Michelle F.\}",