Country-Specific Sociocultural Institutional Factors as Determinants of Female Entrepreneurs’ Successful Sustainable Business Strategies within the Context of Turkey and the UK

The small size of female founded and owned businesses is discussed as a weakness towards business survival and growth and also as a solid foundation for sustainable innovation (SI) through maintaining stronger ties with suppliers and customers. In smaller businesses, the closeness to the key stakeholders facilitates knowledge transfer and internalisation of knowledge which leads to faster decision making and creating SI. This paper aims to examine networking strategies of established female entrepreneurs and to develop better insights into the extent of social dialogue, collaboration and cooperation maintained between the entrepreneur and her network contacts towards SI and value generation. Successful business sustainability strategies and subsequent outcomes of established female entrepreneurs are also examined. This paper presents the findings from quantitative survey-based research conducted with 240 established female entrepreneurs from the UK and Turkey (120 from each). The respondents were selected on the basis of business survival and success. National culture is used to identify the established authoritative guidelines for social behaviour. Hofstede’s Culture Model is applied to the case countries to describe the sociocultural institutional context. From the business sustainability strategies (BSS) perspective, the findings show that the studied elements of established female entrepreneurs vary between two different cultural environments. And yet, the both group reported a high level of social dialogue, collaboration and cooperation with their network contacts although they demonstrated fundamentally different networking patterns within the context of type of contact; networking motivation; frequency of contact; and helpfulness of contact. Also established female entrepreneurs’ business sustainability strategies show significant differences between the case countries linked to the level of power distance, individualism and uncertainty avoidance culture dimensions. The paper generates valuable insights into internationalisation strategies for female entrepreneurs and possible areas for facilitation for policy makers.