Content Analysis

DAVID ALLAN; GHADA NAKHLA

Content Analysis

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

Abstract

Content analysis (CA) is an approach that can be used to capture and analyze themes, patterns and interpretive meanings in a variety of sources, such as written documents, video and audio recordings, and still images. It offers a flexible approach in that it can be performed on a wide variety of media and is thus often regarded as a research method ‘because of its distinctive approach to analysis’ (Bryman, 2004, p.181). It has a wide range of uses, examples of which include political bias in news articles, representations of social issues in the wider media, the presentation of gender or ethnicity in policies, or power relationships in an online debate.

Original language	English
Title of host publication	Elgar Encyclopedia of Educational Research
Editors	Balwant Kaur, Liz Atkins
Publication status	Accepted/In press - 17 Jun 2025

Keywords

Content analysis
Qualitative methods
Quantitative methods
Document analysis
Research methods

Cite this

@inbook{0eb7ec14eda34386b18166fa22cf6fed,

title = "Content Analysis",

abstract = "Content analysis (CA) is an approach that can be used to capture and analyze themes, patterns and interpretive meanings in a variety of sources, such as written documents, video and audio recordings, and still images. It offers a flexible approach in that it can be performed on a wide variety of media and is thus often regarded as a research method {\textquoteleft}because of its distinctive approach to analysis{\textquoteright} (Bryman, 2004, p.181). It has a wide range of uses, examples of which include political bias in news articles, representations of social issues in the wider media, the presentation of gender or ethnicity in policies, or power relationships in an online debate. ",

keywords = "Content analysis, Qualitative methods, Quantitative methods, Document analysis, Research methods",

author = "DAVID ALLAN and GHADA NAKHLA",

year = "2025",

month = jun,

day = "17",

language = "English",

editor = "Balwant Kaur and Liz Atkins",

booktitle = "Elgar Encyclopedia of Educational Research",

}

TY - CHAP

T1 - Content Analysis

AU - ALLAN, DAVID

AU - NAKHLA, GHADA

PY - 2025/6/17

Y1 - 2025/6/17

N2 - Content analysis (CA) is an approach that can be used to capture and analyze themes, patterns and interpretive meanings in a variety of sources, such as written documents, video and audio recordings, and still images. It offers a flexible approach in that it can be performed on a wide variety of media and is thus often regarded as a research method ‘because of its distinctive approach to analysis’ (Bryman, 2004, p.181). It has a wide range of uses, examples of which include political bias in news articles, representations of social issues in the wider media, the presentation of gender or ethnicity in policies, or power relationships in an online debate.

AB - Content analysis (CA) is an approach that can be used to capture and analyze themes, patterns and interpretive meanings in a variety of sources, such as written documents, video and audio recordings, and still images. It offers a flexible approach in that it can be performed on a wide variety of media and is thus often regarded as a research method ‘because of its distinctive approach to analysis’ (Bryman, 2004, p.181). It has a wide range of uses, examples of which include political bias in news articles, representations of social issues in the wider media, the presentation of gender or ethnicity in policies, or power relationships in an online debate.

KW - Content analysis

KW - Qualitative methods

KW - Quantitative methods

KW - Document analysis

KW - Research methods

M3 - Entry for encyclopedia/dictionary

BT - Elgar Encyclopedia of Educational Research

A2 - Kaur, Balwant

A2 - Atkins, Liz

ER -

Content Analysis

Abstract

Keywords

Fingerprint

Cite this