Constructing and Critiquing Interracial Couples on YouTube

Francesca Sobande

doi:10.1007/978-3-030-11711-5

Constructing and Critiquing Interracial Couples on YouTube

Francesca Sobande

Business School

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

37 Citations (Scopus)

Abstract

Over the last decade, interracial couples and families are increasingly depicted in media and marketing. They are a strong source of public discourse, including discussion about British royalty and race relations. As the number of interracial couples and mixed-race individuals rises, it is pertinent to understand their representation in changing media and marketplace contexts. The online video-sharing site YouTube hosts related digital content warranting further study. In particular, the phenomenon of YouTube video blogging (vlogging) enables documentation of the lives of various interracial couples. As such, this chapter analyzes the activities of high-profile interracial couple video bloggers (vloggers). It explores how and why interracial couple vlogs are connected to issues regarding race, gender, sexuality and the contemporary marketplace.

Original language	English
Title of host publication	Race in the Marketplace – Crossing Critical Boundaries.
Editors	Guillaume D. Johnson, Kevin D. Thomas, Anthony K. Harrison, Sonya A. Grier
Publisher	Palgrave Macmillan
ISBN (Print)	9783030117108
DOIs	https://doi.org/10.1007/978-3-030-11711-5
Publication status	Accepted/In press - 27 Nov 2018

Keywords

couple
digital
family
internet
interracial
intersectionality
media
online
vlogger
YouTube

Access to Document

10.1007/978-3-030-11711-5

https://www.springer.com/gb/book/9783030117108

Cite this

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AB - Over the last decade, interracial couples and families are increasingly depicted in media and marketing. They are a strong source of public discourse, including discussion about British royalty and race relations. As the number of interracial couples and mixed-race individuals rises, it is pertinent to understand their representation in changing media and marketplace contexts. The online video-sharing site YouTube hosts related digital content warranting further study. In particular, the phenomenon of YouTube video blogging (vlogging) enables documentation of the lives of various interracial couples. As such, this chapter analyzes the activities of high-profile interracial couple video bloggers (vloggers). It explores how and why interracial couple vlogs are connected to issues regarding race, gender, sexuality and the contemporary marketplace.

KW - couple

KW - digital

KW - family

KW - internet

KW - interracial

KW - intersectionality

KW - media

KW - online

KW - vlogger

KW - YouTube

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BT - Race in the Marketplace – Crossing Critical Boundaries.

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A2 - Thomas, Kevin D.

A2 - Harrison, Anthony K.

A2 - Grier, Sonya A.

PB - Palgrave Macmillan

ER -

Constructing and Critiquing Interracial Couples on YouTube

Abstract

Keywords

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